Unilever Expands Metaverse Presence in Decentraland

MetaversePlanet August 10, 2022

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A recent report has revealed that several of Unilever’s top brands, such as CloseUp, Magnum, and Rexona, have made their entry into the Metaverse via Decentraland.

Unilever has stated its ongoing commitment to actively exploring the possibilities offered by blockchain technology and cryptocurrencies.

Unilever Increases Metaverse Initiatives!

Unilever Expands Metaverse Presence in Decentraland — Unilever Accelerates Metaverse Movement with Decentraland

The British multinational consumer goods company Unilever, headquartered in London, is taking significant strides in embracing innovative technologies. Three of the company’s leading brands have now made their presence known in the Decentraland Metaverse.

Despite skepticism from some critics who view distributed ledger technology (DLT) merely as a transient trend with limited application outside of supporting Bitcoin (BTC) and other cryptocurrencies, the rapid growth of Web3 and the Metaverse is proving these doubts wrong.

Recent developments reveal that Unilever’s Magnum ice cream brand has been collaborating with various artists. As a result, Magnum has launched the Magnum Pleasure Museum in the Metaverse, a gallery showcasing original artworks.

Furthering its innovative approach, the brand is also enhancing its partnership with Deliveroo, a British online food delivery platform. This collaboration invites customers to order real-world products within the Metaverse, demonstrating the feasibility of delivering to customers regardless of their location.

CloseUp, another Unilever brand, has introduced the CloseUp City Hall of Love in Decentraland, offering a space where any kind of marriage is freely celebrated. Those who marry here can obtain an NFT marriage certificate as a testament to their union in the Metaverse.

Unilever’s deodorant brand, Rexona, has also taken initiatives, representing people with physical disabilities by offering wearable avatars in Decentraland.

Emily O’Brien, the Program Director of Unilever’s in-house Web3 Collective, has shared insights into the company’s latest venture into the Metaverse. Emily remarked, “We are on the cusp of a seismic shift, the biggest change in digital and culture since the emergence of Web2 and social media in the early 2000s.

Our consumers are already deeply engaged in these spaces, spending significant time in virtual experiences and connecting with communities that share their interests.” She concluded by emphasizing the Metaverse’s potential, stating, “It offers brands a unique opportunity to engage more deeply with consumers and significantly broaden their reach.”