The gaming industry’s ascent past the film sector to become the paramount entertainment industry has also rendered it a prime platform for advertising. Paris Hilton, self-proclaimed “Queen of the Metaverse,” is among those who have tapped into the gaming world’s potential.
In August 2023, Hilton unveiled her virtual realm on Roblox, named Slivingland, which swiftly attracted 3.2 million visitors. This achievement mirrors the impact of a $60 million advertising campaign. It’s reported that Hilton’s earnings from selling emotes on Roblox alone amount to hundreds of thousands of dollars.
Roblox, an online platform facilitating the creation of personal universes, garners attention with its 71 million daily active users.
Slivingland, introduced by Paris Hilton in August 2023, has since welcomed 3.2 million players. This visitor count equates to the effectiveness of a $60 million ad campaign, as analyzed by 11:11 Media and Geeiq.
Within Slivingland, Paris Hilton markets emoticons at 100 Robux each, approximately $1.25. Over the span of November and December, more than 500,000 emoticons were purchased, netting $625,000 in just two months.
Despite the metaverse universes not yet reaching their zenith in popularity, their gradual growth underscores an evolving gateway for both entertainment and marketing worlds. The near future holds promise for further developments in this burgeoning field.
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