The countdown has commenced for the highly anticipated iPhone 15 series, with the new Apple phones set to feature ambitious artificial intelligence (AI) capabilities.
The iPhone 15 and iPhone 15 Pro models are predicted to be unveiled in mid-September 2023. While many of the devices’ features have reportedly been leaked in recent months, there is speculation about whether the brand will capitalize on the AI trend to bring innovative features to the smartphone. A market analyst has described this as a strong possibility.
Key prediction about iPhone 15!
Dan Ives, a well-regarded analyst at Wedbush Securities known for his accurate forecasts of next-generation iPhones, thinks it’s “just a matter of time before Apple aggressively invests in AI.”
Many features already integrated into the manufacturer’s ecosystem leverage artificial intelligence. Siri, for instance, depends on this technology to correctly recognize the user’s voice commands. The iOS 17 operating system update announced in June introduces a new autocorrect keyboard that is optimized for AI.
By ramping up investment in this technology, Apple could enhance other popular tools in its ecosystem. The source of these predictions suggests that the Health app could offer personalized workout, meal plan, and exercise routine recommendations based on collected data such as heart rate, sleep patterns, and breathing rates.
According to the analyst, based on the company’s discussions, it could potentially use AI to monitor the user’s mood. This technique could even be applied to text messages, though doing so could contravene Apple’s privacy-centric philosophy.
As significant leaps in hardware performance become increasingly apparent in the smartphone industry, manufacturers seem to be shifting their focus to software, with Google leading the charge in implementing AI in mobile devices. The Pixel 7, for instance, employs this technology for its renowned image processing.
Nonetheless, it appears likely that Apple’s next focus will be AI, which could make smartphones even smarter and equip its virtual assistant Siri with capabilities that can compete with Google Assistant.
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