Adidas Into the Metaverse: Exploring Physical Product Access with NFT

MetaversePlanet April 12, 2022

0 2 minutes read

In the recent sale as part of Adidas’ Into the Metaverse NFT collection, a remarkable 30 thousand NFTs were swiftly sold out. Holders of the Into the Metaverse NFTs are slated to enjoy exclusive access to physical goods throughout the various phases of 2022.

In recent weeks, we reported on the collaboration between Adidas and Prada. Adidas has emerged as a brand at the forefront of embracing gaming, augmented reality (AR), NFTs, and the metaverse.

The rapid sell-out of the NFT collection within the Into the Metaverse initiative is attributed in part to the robust communities cultivated by the creators beforehand. Adidas stands out as a prime example of effective community building, establishing micro-target audiences, and engaging with these audiences in diverse and impactful ways.

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How was physical product access established with NFT?

Owners of Into the Metaverse NFTs will enjoy access to exclusive physical goods across four different phases in 2022, and no additional fees will be incurred for this privilege. The offerings include iconic Adidas Firebird tracksuits, visually striking hooded long-sleeve tops, and beanies.

The ethos of co-creation, a foundational element in projects centered around NFTs, games, and the metaverse, is evident in the Into the Metaverse collection. Adidas collaborated with Bored Ape Yacht Club, Punks Comics, and crypto advisor GMoney in the creation of this collection.

To acquire a product with Adidas’ NFT, individuals need to visit Into The Metaverse and link their wallet, verifying ownership to proceed. The NFT’s color automatically changes at each stage, providing informative cues throughout the process.

Adidas is committed to offering new experiences and opportunities to the NFT community in the future. In this regard, Adidas demonstrates a unique proficiency in community building, fostering loyalty among its customers through transformative experiences.

Bored Ape and Adidas relationship

The surging popularity of Bored Ape has notably influenced Adidas, prompting the incorporation of Bored Ape into its NFT-focused marketing strategies. In a noteworthy move, Adidas even acquired a Bored Ape named Indigo Hertz, designating this character as the company’s mascot.

The upcoming physical products that Adidas will unveil in the near future can be previewed through Indigo Hertz.

As part of Members Week, Adidas has announced the release of an additional 50 NFTs for free, providing an opportunity for those who missed out on the Into the Metaverse NFT sale.

Additionally, individuals interested in owning a piece of the NFT collection can explore secondary sales on OpenSea.