The retail behemoth Walmart has officially unveiled its much-anticipated venture into the Roblox metaverse.
In its presentation, Walmart introduced two distinct sections within the metaverse: Walmart Land and Walmart’s Universe of Play. This marks a significant foray by the retail giant into the virtual world, expanding its presence in the digital realm.
Walmart Joins Metaverse
The much-anticipated metaverse presentation by Walmart took place today, following the company’s strategic move indicated by its application for virtual goods and currencies in December 2021.
William White, the Chief Marketing Officer of Walmart US for Roblox, highlighted that the decision to choose Roblox was driven by the significant amount of time customers, especially children, spend there. Data shows that around a quarter of Roblox’s 52.2 million users in the second quarter of the year are under the age of 13.
Walmart’s foray into the metaverse will notably include a range of children’s toys, with some being themed around Jurassic Park. Additionally, the platform will offer tokens, rewards, and various virtual goods for gaming.
This strategic move signifies Walmart’s intention to play a more active role in the digital sector. In the Metaverse universe, billboards emphasize that the platform includes all the best toys, showcasing Walmart’s commitment to combining retail with virtual experiences.
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