Skechers to Open Store on Metaverse

Metaverse Planet March 12, 2022Last Updated: November 18, 2025

0 1 minute read

Sportswear brand Skechers is venturing into the metaverse universe with plans to open a virtual store in Decentraland.

As the Metaverse gains widespread acceptance, numerous brands are accelerating their efforts in this space.

Skechers, the third-largest sneaker brand in the USA, has secured a lease to establish a store in Decentraland’s Fashion District.

Moreover, Skechers has taken steps to trademark the sale of virtual goods, including shoes and clothing, internationally, signaling its commitment to expanding further into the digital realm.

The upcoming Skechers store in the Fashion District coincides with the location where Decentraland will host the inaugural Metaverse Fashion Week from March 24-27.

Commenting on this development, Skechers President Michael Greenberg stated, “Our Decentraland agreement is an investment in our future.

We eagerly anticipate entering this virtual era and exploring innovative ways for our brand to connect with new customers and audiences as we introduce the new Skechers experience.”

👟 Skechers USA, Inc.: A Brief Overview

Skechers USA, Inc. is an American lifestyle and performance footwear company known for its comfortable and stylish shoe designs for men, women, and children.

Founding: The company was founded in 1992 by Robert Greenberg, who previously founded L.A. Gear. Its headquarters are in Manhattan Beach, California.
Product Focus: Skechers initially focused on utility-style boots and casual shoes but quickly expanded into a wide range of categories, including athletic sneakers, casual slip-ons, sandals, and dress shoes.
Key Divisions: The brand operates two distinct divisions:
- Lifestyle Division: Focused on fashionable, casual, and comfort-oriented footwear (e.g., Memory Foam lines).
- Performance Division: Focused on specialized running, walking, and golf shoes, often featuring advanced technologies.
Global Presence: Skechers is a global brand, operating a vast network of retail stores and selling its products through department stores and third-party retailers in over 170 countries and territories. It is one of the largest footwear companies in the United States.