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LC Waikiki’s Metaverse Attack: Transforming Customer Experiences

Turkey’s global fashion retail brand, LC Waikiki, has initiated efforts to provide meta-experiences for its customers.

LC Waikiki has revealed the initial images of its meta-store/beyond-store project developed by the in-house meta team.

In a statement, LC Waikiki expressed its goal to revolutionize online and offline shopping habits by leveraging the immersive experience potential offered by the metaverse.

LC Waikiki's Metaverse Attack: Transforming Customer Experiences

Şerafettin Özer, the General Manager of Digital Transformation and Information Technologies at LC Waikiki, outlined the three main aspects of their metaverse initiatives: physical environments, digital channels, and integrated multi-channels, utilizing evolving technologies.

He emphasized that the exciting transformation would be driven both by the in-house meta team and external resources.

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