Škoda Metaverse: Reaching Younger Customers with Škodaverse!

Škoda has launched an innovative project named Škodaverse in the Metaverse, creating a distinctive universe that offers a fun and engaging way to access information about Škoda’s e-mobility technologies and innovations. This initiative is aimed at attracting a younger audience to the brand.

In the Škodaverse, users can enjoy a variety of exciting experiences, including a test drive of the Škoda Enyaq Coupé RS iV. Additionally, the platform features a NFT Gallery and offers entertaining games and activities, allowing users to interact using Škoda-themed avatars.

By entering the Škodaverse, individuals have the opportunity to learn extensively about the brand and form a deeper connection with it.

This 3D virtual world, developed on the Nemesis platform, enables visitors to customize their avatars with Škoda skins and embark on explorations across the Škoda island in the Metaverse. The platform also facilitates participation in events and digital conferences scheduled within this virtual environment.

Škoda has plans to further utilize this 3D virtual world for media days and presentations of new products in the future, enhancing brand engagement and product visibility in an innovative digital space.

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