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Google Unveils AI-Powered Vids Video Creation Tool

Google has introduced “Vids” at the Cloud Next 2024 event, a new addition to its Workspace suite of applications. This innovative tool allows users to leverage artificial intelligence to create videos, enhancing the robust capabilities of Google’s services ranging from Docs to Slides which have served billions globally.

For a considerable time, Google’s Workspace applications have seen little change, but with the unveiling of “Vids,” a fresh wave of innovation has revitalized these tools. “Vids” empowers users to transform their ideas into videos through AI, marking a significant enhancement in how content is created and presented within the Google ecosystem. This development highlights Google’s continued expansion into AI-driven functionalities to facilitate and enrich user experience.

Vids, an app that will be your “assistant” in video creation

Firstly, it’s important to clarify that “Vids” is not a generative AI tool like OpenAI’s Sora, which creates videos from scratch. Instead, “Vids” utilizes AI to assist users in the video creation process. This application aids in personalizing videos by offering support in ideation, editing, and design phases. The AI’s role involves enhancing the user’s input and simplifying complex editing tasks to craft videos that are both professional and highly customized. This approach allows users to maintain creative control while benefiting from AI-driven efficiencies.

Google manager Aparna Pappu describes “Vids” as an assistant that simplifies the entire video creation process, including editing, scripting, and production. This tool is designed to transform existing files like images into engaging videos effortlessly.

The primary function of Vids is to facilitate the video-making process, making it more accessible and less time-consuming for users. It functions similarly to Google Slides but for videos. Users enter their concept into the app, and Vids provides tailored suggestions. Additionally, users can include links as references, which the app analyzes to offer pertinent recommendations, streamlining the production process while enhancing the content’s relevance and quality. This makes Vids an invaluable tool for anyone looking to create professional-looking videos with minimal effort.

Powered by Gemini

It is important to highlight that “Vids” is powered by Google’s proprietary artificial intelligence model, Gemini. This AI can generate visuals to include in videos, compose written content, and even provide voice narration by reading aloud text that can be incorporated into your videos. Additionally, the application includes a library of stock videos and images, offering users the flexibility to use both their own media and professionally pre-made content. This blend of personalized and ready-made resources makes it easier for users to produce high-quality videos tailored to their needs.

Like other Google Workspace applications, “Vids” enables real-time collaboration, allowing users to work together with colleagues seamlessly. This feature is particularly beneficial for professionals, making it a powerful tool not just for creating engaging videos, but also for explaining complex concepts, delivering presentations, and communicating with teams in the workplace.

Currently, “Vids” is in limited testing, with plans for a broader trial involving more users scheduled for June. Following this phase, it will become available to Gemini Workspace subscribers, expanding access to its advanced video creation capabilities. This staged rollout allows Google to refine the tool’s features based on user feedback, ensuring it meets the needs of its professional audience effectively.

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