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Instagram’s Latest Addition: A Chatbot Powered by Meta AI

Meta has recently intensified its focus on artificial intelligence, introducing a system designed to enhance the environmental awareness of smart devices and home robots. This breakthrough technology demonstrates capabilities such as giving smart glasses a form of visual memory, which could be transformative in everyday life applications.

Alongside these long-term ambitions, Meta is also advancing its short-term AI strategies. The company is currently conducting tests with the Meta AI chatbot on WhatsApp in India. Building on this, Meta is set to expand these trials by integrating the Meta AI bot into Instagram, which will play a significant role in content discovery on the platform. This move illustrates Meta’s comprehensive approach to embedding AI across its network of services, potentially changing how users interact with their devices and social media.

It will be located in the search section.

In Meta’s new system, users who navigate to the search section will be transitioned to a DM window with Meta AI, where they can either engage in a conversation with the AI or use pre-set prompts. Additionally, this feature allows users to search for content on Instagram tailored to their preferences. For instance, if a user searches for “best sunset posts,” Meta AI promptly displays a curated selection of the top sunset posts from various users.

This functionality demonstrates Meta’s ambition for Meta AI to transcend its role as a mere chatbot and become an integral tool in content discovery. Recently, Instagram also discussed a feature that would enable users to hide their posts from search engines like Google, enhancing user privacy and content control. The full capabilities of Meta AI and its impact on user experience will be unveiled upon its release, potentially revolutionizing how content is searched and consumed on the platform.

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