US healthcare provider CVS Health has officially applied to offer healthcare services in the metaverse. As numerous major brands and companies explore opportunities within the metaverse, CVS Health, a healthcare company, has taken a step into this virtual world.
The company has submitted a trademark application, indicating potential plans to provide healthcare services within the metaverse.
Metaverse Move from CVS Health
US-based healthcare giant CVS Health, following the trend of many renowned companies, has chosen to extend its services to the metaverse.
CVS Health has officially submitted a trademark application with the US Patent and Trademark Office to offer healthcare services within the metaverse.
The trademark application outlines plans to provide various services, including nutrition and wellness coaching, non-emergency medical treatment, wellness programs, nutrition-related counseling, and healthy lifestyle services in the metaverse.
A representative from CVS Health said:
“As a leading healthcare solutions company, we are continually advancing our omnichannel healthcare services to cater to consumers’ needs wherever and whenever they desire – be it at home, online, or within the community.
Additionally, we consistently explore novel and innovative methods to engage consumers through a high-tech approach. Hence, we have recently submitted trademark applications to deliver virtual health services.”
🏥 CVS Health Corporation Overview
CVS Health Corporation is a major American healthcare company and one of the largest companies in the world by revenue. Its business is vertically integrated, meaning it operates across several sectors of the healthcare industry.
- Headquarters: Woonsocket, Rhode Island, U.S.
- Core Businesses: CVS Health operates primarily through three main segments:
- CVS Pharmacy: The retail division, which includes thousands of retail drugstores (pharmacies) across the U.S. These stores dispense prescription medications and sell general merchandise.
- Aetna: A large health insurance provider that offers medical, pharmacy, dental, behavioral health, and disability benefits. CVS acquired Aetna in 2018.
- CVS Caremark: One of the largest Pharmacy Benefit Managers (PBMs) in the U.S. PBMs act as intermediaries between drug manufacturers, pharmacies, and health insurance plans to manage prescription drug costs and benefits.
- Focus: The company’s strategy is centered on providing a more integrated and consumer-centric approach to healthcare, combining insurance, pharmacy services, and community-based care.
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