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Sony and Manchester City Join Forces

Sony and Manchester City shared the details of the metaverse experience they created at a press conference at CES 2023.

Sony and Manchester City, who first announced their partnership in November of 2021, shared the details of the new metaverse experience they created at a press conference at CES 2023. In this new metaverse experience, fans can go to Manchester City’s Etihad Stadium with their special avatar and participate in various activities. As stated by both brands, the metaverse experience is currently in the Proof-of-Concept stage.

In the promotional video, we see virtual avatars running around the stadium, occasionally dancing and celebrating a victory together.

In order to make the football players in the metaverse experience realistic, Sony collected the volumetric data as well as taking videos of the players. In this way, players were recreated in the metaverse experience. The company states that it only uses 7 sensors to render players in the metaverse experience. In this way, fans can easily watch the players from every angle in the virtual environment.

On the other hand, we can say that the metaverse experience does not offer a visually fascinating environment like Playstation’s popular games Horizon Forbidden West or God of War Ragnarök . This could be an approach to make the experience run smoothly on laptops and mobile devices, as we saw in the promotional video.

In the meantime, participants will be able to create avatars that they will use in the metaverse experience via the mobile application. The application is scheduled to go live in 2023.

Sony and Manchester City Join Forces
Sony and Manchester City Join Forces

We’ve seen Sony continue to make significant strides in the gaming space over the past year. In February, the first closing of Sony Ventures Corporation’s fourth fund, Sony Innovation Fund 3, which averaged $215 million, was completed . However, Sony Interactive Entertainment, which has become one of the most rooted and important brands in the gaming world with the success of the PlayStation game console, bought Bungie, the developer of important game series, for $ 3.8 billion .

Epic Games received a total investment of 2 billion dollars by Sony , the former investor of the company, and Kirkbi, the parent company of Lego Group . Sony and Kirkbi companies , 1 billion dollars eachLet’s add that they participated in the investment tour together with Apparently; The steps taken by the company in the field of play are expanding towards the metaverse with this new project.

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