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New development on Nike’s NFTs and metaverse project

RTFKT, Nike’s Web3 division overseeing NFT and metaverse projects, has revealed the acquisition of the dotswoosh.eth domain name on the Ethereum ENS network.

Ethereum stands out as a preferred platform for various significant projects, including those undertaken by major companies. RTFKT, as part of Nike’s Web3 initiatives, secured the dotswoosh.eth domain for approximately $35,000 (equivalent to 19.72 ETH).

This acquisition brings Nike’s total Ethereum Name Service (ENS) domain count to 10, aligning with its commitment to Web3 initiatives in the metaverse and NFT space. Nike’s purchase of RTFKT in late 2021 further emphasizes its focus on metaverse and NFT endeavors.

While Nike hasn’t provided specific details on the purpose of this domain acquisition, speculations on Twitter suggest potential use for publishing ENS subdomains in the future.

Nike might allow owners of specific NFTs or other assets to register an ENS subdomain under dotswoosh.eth. Notably, Nike recently introduced its first Ethereum NFT sneaker, the RTFKT x Nike Dunk Genesis CryptoKicks.


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