Turkey’s global fashion retail brand, LC Waikiki, has initiated efforts to provide meta-experiences for its customers.
LC Waikiki has revealed the initial images of its meta-store/beyond-store project developed by the in-house meta team.
In a statement, LC Waikiki expressed its goal to revolutionize online and offline shopping habits by leveraging the immersive experience potential offered by the metaverse.
Şerafettin Özer, the General Manager of Digital Transformation and Information Technologies at LC Waikiki, outlined the three main aspects of their metaverse initiatives: physical environments, digital channels, and integrated multi-channels, utilizing evolving technologies.
He emphasized that the exciting transformation would be driven both by the in-house meta team and external resources.
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