Can the Metaverse Project Make a Comeback?

MetaversePlanet March 20, 2025Last Updated: March 20, 2025

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Will the Metaverse project succeed in making a comeback? Despite massive investments, the project has yet to achieve the desired success.

The Metaverse initiatives that Meta has been striving to build with high hopes appear to be at a critical turning point this year. Projects developed under the Reality Labs division have not yet achieved the expected commercial success, despite years of heavy investment. According to Meta’s CTO, Andrew Bosworth, 2025 could be the year that determines the future of the Metaverse. If Horizon Worlds and the Quest series fail to make a significant breakthrough this year, Meta’s Metaverse investments could go down in history as a legendary failure.

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Will the Metaverse Project Succeed in Making a Comeback?

Bosworth’s internal company communications highlight the uncertainty surrounding the future of Reality Labs. While Meta continues to invest in virtual and augmented reality, the success of Horizon Worlds’ mobile version is particularly crucial. The company aims to strengthen its position in the market by launching a series of AI-powered wearable technology products.

Meta CEO Mark Zuckerberg recently stated that this year will be extremely intense and emphasized the importance of maintaining leadership, especially in areas like smart glasses. Bosworth also noted that Reality Labs now has its best-ever product portfolio and that rather than focusing on new ideas, it is crucial to perfect existing projects.

However, despite the huge investments made in the Metaverse, Meta has struggled to attract the expected user base. Since 2020, Reality Labs has accumulated losses exceeding $60 billion. As a result, if Horizon Worlds’ mobile version fails, Meta’s Metaverse vision could come to an end.

Shift in Focus: Smart Glasses and AI Over Metaverse?

Recently, products such as Ray-Ban smart glasses and AI projects have garnered more attention than Metaverse ventures. If Horizon Worlds and the Quest series fail to gain traction, it is highly likely that Meta will reduce its Metaverse investments and shift its focus to other areas.

Amid this internal uncertainty, by the end of the year, Meta will have to decide whether to continue with the Metaverse or shelve these projects and move toward different markets.