Asia’s largest metaverse platform opens to the world
Zepeto, South Korea’s popular metaverse platform, has announced plans to expand its services globally. It was stated that the platform, which is thought to be the largest ‘metaverse‘ of the Asian continent, will also be available in Western Europe and the USA.
Zepeto, South Korea’s popular female-centric metaverse platform, announced that it plans to expand its services in the global market. It was stated that the platform, which is thought to be the largest ‘metaverse’ of the Asian continent, will also be available in Western Europe and the USA. It was known that the South Korean technology company Naver was the parent company of Zepeto. To the platform; Several K-pop giants such as YP Entertainment, YG Entertainment and Hybe had invested. Zepeto, which has a current valuation of 1 billion dollars, also received investment from Vision Fund II under SoftBank.
According to the transferred details; Zepeto, which was launched in 2018, has a total of 340 million users. The platform also has an average of 15-20 million monthly active users. It is stated that 70 percent of these users are young women between the ages of 13-21. The K-pop and fashion ‘metaverse’ platform operates more like a social network. Zepeto managers; points out that the platform is very similar to TikTok and Instagram, but unlike these platforms, it contains avatars.
Zepeto collaborated with many popular fashion brands
On the other hand; Zepeto’s parent company, Naver, generates revenue from the platform through avatar customizations and strategic partnerships. Fashion giants that have partnered with the platform include Gucci, Ralph Lauren, Bulgari, Adidas and Nike. It is stated that Disney and Universal have made IP agreements with Zepeto.
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