AI-Generated Content SEO Tips

MetaversePlanet

August 2, 2024

As of 2024, an estimated 5 million new blog posts are published every day on the WordPress platform alone. This staggering number leads us to question how much more it can grow with the continued spread of content production aided by AI.

This rapid increase in content creation capabilities brings up an important question: What does Google think about all this? Will content created with the help of artificial intelligence be penalized, or will it be evaluated differently?

In this article, we examine what the rules and limits for AI-generated content might be in the near future. Details are just below.

Contents show

What is AI (Artificial Intelligence) Content?

How Does AI Content Affect SEO Marketing?

Google’s Approach to AI Content

Things to Consider in AI Content Generation, According to Google

Things Not to Do in AI Content According to Google

Using automation or AI to manipulate search rankings

What is AI (Artificial Intelligence) Content?

AI content is generated by a type of artificial intelligence known in the literature as a “large language model.” These models are designed to process and generate human language using deep learning methods, with transformers being the preferred type of neural network structure.

The model is trained on vast amounts of text data, including books, articles, and web pages, to learn patterns and relationships between words and phrases. This training enables the model to develop a comprehensive understanding of language, encompassing grammar, syntax, and semantics.

Once trained, large language models can be used for a wide variety of natural language processing (NLP) tasks. For instance, they can produce texts that are as realistic and coherent as those written by humans.

One prominent example of AI is OpenAI’s ChatGPT, which allows users to request text-based responses from the AI in a dialogue format.

Additionally, there’s Midjourney, known for its striking artworks and for winning first prize in a painting exhibition.

It’s important to note that not all AI content or software is the same. For example, Tailwind uses AI to create unique content that has never been written before. The product and engineering teams behind Tailwind Ghostwriter have invested hundreds, if not thousands, of hours perfecting the interaction between the user and the AI to produce content that is new, relevant, and can pass AI detection tests, appearing as if it were written by a human.

How Does AI Content Affect SEO Marketing?

AI’s ability to create content quickly and effortlessly will lead many to adopt a strategy that produces hundreds of posts in a single day. These posts, which cover every aspect of any keyword regardless of its relevance to businesses, will naturally turn into low-quality content that fails to attract users’ attention.

However, Google explicitly states that producing large quantities of content cheaply and in a serial manner to “trick” search engines will negatively impact a site’s ranking.

Search engines, as always, favor (or at least try to) original content that is relevant and reflects genuine expertise. Therefore, it is essential to ensure that your AI-generated content and subsequent edits accurately represent your knowledge and experience on the subject.

Google’s Approach to AI Content

For a long time, people thought that Google would penalize any AI-generated content. However, Google had never expressed its opinion on the matter until February 2023, when it launched the AI content guide. Can you guess the decision?

Google will not penalize AI-generated content based on who (or what) created it.

Google will continue to favor content that complies with the traditional D-U-Y-G (E-E-A-T) standard. The acronym DUYG stands for content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness.

One of Google’s primary concerns is ensuring that users get the best possible results for every search they make. In other words, as long as the user likes the content, it doesn’t matter how it was produced or by whom.

Basically, what Google means is that you shouldn’t hesitate to use AI as long as it benefits your end users.

Some people assumed that due to Google’s commitment to quality content, AI-generated content would not meet the standard or replace human-generated creation.

But the reality is a little more complicated than that. Why?

From time to time, people can write very poor quality content by “simply” changing the words of the texts they find in other sources.
People openly plagiarize, sometimes without hesitation.
Extensively trained AI systems like Tailwind are able to generate content that is indistinguishable from what is written by humans.
We are able to achieve creativity as a result of years of studying previous academic work.
AI systems can create content that makes people think, laugh and feel.
People are perhaps unable to publish their most valuable ideas when they are experiencing “writer’s block”.

The conclusion from Tailwind is that starting in 2023, the most valuable content will be created by people who know how to leverage AI to develop and accelerate their own creativity.

Google states in its AI content and SERP ranking guidelines that whether any content is user-generated or AI-generated is not the main thing they are interested in.

We wholeheartedly agree with this view.

If you are going to get support from AI in the content you will publish, you need to take a look at the Do’s and Don’ts summarized by Google.

Things to Consider in AI Content Generation, According to Google

Here are some key considerations to keep in mind when creating content with the help of AI to ensure that it does not negatively impact your site’s ranking:

Creating High-Quality Content Using the E-E-A-T Principle

Google’s primary goal is to provide the best possible results that align with user search intent. Therefore, Google prioritizes content that fulfills these search purposes effectively.

To achieve high-quality content, adhere to the E-E-A-T principle: Experience, Expertise, Authoritativeness, and Trustworthiness. By incorporating these elements, you can showcase your mastery of the subject, establish yourself as an authority, and build trust with both readers and search engines.

However, SEO is not straightforward. While individual blog posts contribute to your site’s overall ranking, factors like domain authority, backlinks, site structure, and topical authority also play significant roles. Understanding these elements is crucial for effective SEO.

Focusing Primarily on Meeting Readers’ Needs

When producing content, prioritize your readers’ needs. Creating original and valuable content that addresses the target audience’s interests is essential.

Google’s stance can be summarized as follows: if your content is high-quality and serves your users well, it doesn’t matter how it was produced. AI can certainly assist with writing, but the content should be tailored to the audience’s needs and interests, and its accuracy should be verified.

Including Author Credits

To build credibility with your readers, include author tags in your content. If you are the main author, use your name to help readers connect with you and establish trust. This practice aligns with the E-E-A-T requirements, so ensure your bio is detailed and relevant, reflecting your expertise.

Organizing and Controlling AI-Generated Content

When using AI to create content, ensure the text is accurate and relevant. It’s crucial to edit and fact-check the content before publishing. While AI is a powerful tool, it is not infallible. Review and verify the content to meet your quality standards and provide value to your readers. Be especially cautious with topics requiring precise data, as AI might misunderstand or misrepresent information.

Conducting Comprehensive Keyword Research

Despite the efficiency of AI in content creation, it’s important not to lose sight of key aspects such as user search intent and keyword research.

Consider whether the AI-generated content covers all necessary aspects, if the headlines reflect user search queries, and if keywords are used effectively. You know the big picture of your content strategy, and it’s up to you to plan and implement it effectively. AI should support your efforts, allowing you more time to make strategic decisions.

By following these guidelines, you can leverage AI effectively while ensuring that your content meets high standards and contributes positively to your site’s ranking.

Things Not to Do in AI Content According to Google

While AI is a useful tool for content creation, it’s important to remember that it shouldn’t completely replace human input. After all, no technology can replace the creativity and originality that a person possesses.

Here are the main things you should definitely avoid:

Using automation or AI to manipulate search rankings

This approach violates Google’s guidelines and can lead to penalties that damage your website’s reputation and search engine rankings.

A common tactic is to produce a high volume of AI-generated content targeting extremely long-tail keywords that offer little value. Content created in this manner may be of poor quality or contain inaccurate information. While this strategy might yield short-term results, it’s important to remember that sustaining this practice could lead to your website being removed from Google’s index. We believe you wouldn’t want that outcome for your site!

Understanding Google’s Stance on AI-Generated Content

It’s crucial to clarify that Google does not oppose AI-generated content per se. The core issue lies in the quality of the content. For AI-generated content to be recognized positively by Google, it must be of the same high quality as content created by humans.

In essence, whether your content is generated by AI or written by a person, it must be valuable, engaging, and aligned with user search intent to avoid any issues.

Tailwind Ghostwriter: Enhancing Content Quality

Tailwind Ghostwriter was designed with this understanding. After extensive model training, it has evolved into a tool that can handle much of the content creation workload efficiently. As you observe Ghostwriter produce unique and valuable content, you can focus more on the broader message you want to communicate.

However, it’s important to ensure that AI-generated content is not merely superficial. Low-quality content that fails to benefit users can harm your website’s reputation and search engine ranking. AI can help fill in gaps, but the content should still feature unique insights and ideas to stand out.

The Power of Personal Experience

This is where Tailwind Ghostwriter excels! It saves you time and ensures that every piece of content is original and tailored to your needs. Writing inspired by personal experiences can be especially impactful. While many topics have been covered extensively, your personal perspective and communication style are inherently unique. Leveraging these aspects can greatly enhance your content’s effectiveness.

The Importance of SEO and Site Structure

Focusing solely on content volume is not sufficient for securing high SERP positions. On-page SEO, domain authority, and proper site structure play pivotal roles in maintaining and improving your rankings. While AI can assist with content creation, it’s essential to implement a robust backlink-building strategy, conduct thorough keyword research, and optimize your site structure.

Ensuring Accuracy and Integrity

AI-generated content must be accurate and based on verified information. It should not propagate misinformation or unverified hypotheses. Ensure that your content is truthful and avoids misleading information or deceptive practices.