Zara, one of the largest clothing brands, has unveiled a new collection named Lime Glam that is specifically designed to be worn in both the physical world and the virtual realm.
In a departure from projects like Decentraland (MANA), which are frequently chosen for metaverse initiatives, Zara has opted for a different metaverse platform. Here are the details of this new collection.
Zara chose a project by Gucci, not MANA
As wearables gain popularity and become a prominent fashion trend, mainstream brands like Zara are actively embracing this trend to cater to the fashion-conscious public. While metaverse platforms such as Decentraland, Somnium Space, and Zilliqa offer spaces for brands to engage with avatars, there’s a growing focus on creating wearables that bridge the gap between the virtual and physical worlds.
To seamlessly merge avatars with real-life personalities, individuals can choose wearables that align with their personal style in the metaverse. Zara, for instance, has introduced the Lime Glam collection, and buyers opting for the physical version will also receive access to the corresponding digital version, streamlining the purchasing process. Zara’s website features a dedicated section showcasing avatars adorned in the Lime Glam collection, providing inspiration for potential buyers.
Furthermore, the Zepeto app complements this collection by offering a photo booth, digital wall, and flooring options. Zepeto, known for hosting Gucci Villa in August 2021, provides a virtual space where users can explore and engage with such special collections.
The digital fashion space is expanding.
3D designs, characterized by their simplicity and adherence to current fashion trends, are gaining prominence as fashion and beauty brands explore virtual renditions of their products, recognizing the metaverse’s potential in the industry. With consumers increasingly immersing themselves in the digital realm, brands are actively working on creating unique virtual experiences that complement their physical offerings and cater to the growing demand for digital engagement.
Morgan Stanley predicts that the digital high fashion industry could reach a market size of $50 billion by 2030, as highlighted on Metaverseplanet.net. As more fashion brands embrace the metaverse, it opens up additional opportunities for avatars to access a diverse array of options. Users can then showcase their preferred fashion items and styles within these virtual spaces.
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