Google News, known globally by the same name, is a news aggregation service provided by the Google search engine.
News sites registered with Google News undergo a review process by Google before being accepted into the system. In the News section, which is easily accessible on today’s smart mobile devices, top stories from registered sites are displayed according to our interests.
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What is Google News?
Google News, a service that launched in September 2002, is a continuously updated network featuring thousands of diverse news sources. It categorizes news into different sections, allowing users to easily find stories relevant to their interests. Google employs a tool known as a Crawler, which indexes news by periodically visiting registered sites.
What are the Benefits of Google News?
The Google News service offers significant benefits by allowing users to easily access news that interests them. This article will explore the advantages of Google News for websites. Being registered with Google News presents several key benefits:
- Increased Visitor Numbers: Featuring on the Google News tab leads to a rise in organic traffic to your site.
- Enhanced Credibility: Registration with Google News enhances your site’s reputation, making it appear more trustworthy to visitors.
- Improved Alexa Rankings: Alexa metrics, which many webmasters value, tend to improve both globally and nationally when your site is associated with Google News.
- Faster Indexing Speed: Google bots visit your site more frequently once you register with Google News, which reduces the time it takes to index your content.
- Higher Revenues: With an increase in traffic, your earnings from Google Adsense are likely to grow proportionally.
- More Advertising Opportunities: Being on Google News makes it easier to attract advertising proposals from agencies, institutions, and other entities.
- Reduced Spam Risk: Registration indicates compliance with specific standards. If Google approves a site for News, it typically faces lower spam risks.
What are the Google News Registration Requirements?
“To register a site for Google News, it must meet several specifications. Google meticulously selects sites for inclusion in its news system, with applications reviewed by real people, not bots.
If your site’s application is rejected by Google News, you must wait a considerable time before applying again. Therefore, it’s crucial to ensure your site is fully prepared prior to submission.
General Criteria:
- Timeliness: It’s vital to keep your site updated regularly. Update your content daily and adhere to a consistent publication policy.
- Originality: Maintaining the originality of your site is essential not only for acceptance into Google News but also for visibility in search results, avoiding spam, and providing valuable information to users. Ensure your content is unique and not plagiarized.
- Transparency: Be open about your site or organization’s management structure. Include biographies, social media accounts, and contact information of the authors to foster trust.
- Ads: Avoid overwhelming your site with ads. Balance the quantity of ads with content and steer clear of misleading ad placements.
- Availability: User-friendliness is a key factor in Google’s algorithms. Ensure your site is mobile-friendly, fast, and easy to navigate.
Technical Criteria:
- HTML: Your site must have an HTML structure to be recognized by Google News bots.
- Robots.txt and Meta Tags: Your site should be accessible by Google via a well-configured Robots.txt, and Meta tags need to be properly set. More details can be found in HERE.
- URL Structure: Ensure that URLs on post pages are unique permalinks.
- Site Map: After approval, add a sitemap through Search Console. This not only benefits indexing in Google News but also enhances search engine visibility.
Other Criteria:
- Avoid Misinformation: Do not publish false news to trick Google or attract traffic, such as fabricated death announcements or results. This kind of low-quality content will increase your site’s bounce rate and can negatively impact your credibility.
- Required Pages: For Google News registration, create essential pages like Imprint, Privacy Policy, and Contact pages. The Imprint page should list roles such as editor-in-chief and advertising legal advisor, and the contact page should include a phone number and physical address.”
Which sites does Google News not accept?
The Google News application, as the name implies, is focused on news content. When signing up for Google News, one of the category options available is ‘blog.’ Many people wonder whether blog sites can obtain Google News registration. Technically, this is possible. Google specifies which types of sites are ineligible for registration with News. The following types of sites cannot register for News:
- Job posting pages,
- Real estate listings,
- Illegal organizations,
- Misleading or deceptive sites,
- Sites that host malware,
- Hateful sites,
- Sites with obscene content,
- Sites that incite violence,
- Copyrighted sites.
Applications from the aforementioned types of sites will result in rejection unless they are overlooked.
How to Sign Up for Google News?
“To sign up for Google News, start by visiting publishercenter.google.com. Click on the “+Add Publication” tab and fill out the site information in the window that appears. Here’s a summary of what to include:
- General: Fill out details such as the site name, site description, category, primary language, and website property URL. To add the website property smoothly, ensure your site is registered with Google Search Console.
- Content: Enter details about the site’s sections (e.g., RSS feeds).
- Image: You need to upload a square logo for your site. Ensure you provide both dark and light versions of the logo, with a minimum size of 512×512 pixels.
- Ads: If your site features Adsense ads, select the relevant account here.
- Advanced: This section offers an option to test target audiences, though it is optional.
- Review & Publish: Finally, review your site to ensure no important details are missing before publishing.”
How to query Google News registered sites?
“If your site is accepted into Google News, you will see it listed as “Live” in green at publishercenter.google.com, where the application was submitted. To check other sites, use news.google.com, where Google News listings are available. After navigating to this link, you can search for a specific site by entering its name in the “Search by subject, location, or source” field at the top of the page.”
What is Old News and New News Record?
Towards the end of 2019, Google implemented an update that merged the Google News and Google Journalism platforms. Sites that were registered with Google News before this update are referred to as “Old News Registered,” while those registered after the update are known as “New News Registered.” The prevailing belief among webmasters is that sites registered as New News are not included in the ‘Most Read News’ section. Consequently, until further information is available, it is believed that the Old News registered sites have an advantage over the New News registered sites.
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