Spain Unveils First AI Model Influencer Earning $111K Monthly

Barcelona, August 2025 – A Spanish modeling agency has taken influencer marketing to a whole new level with the launch of Itana Lopez, the country’s first AI-generated virtual influencer—reportedly earning a staggering $111,000 per month.

Aged 25 within her crafted digital persona, Itana Lopez has quickly amassed over 100,000 Instagram followers due to her flawless appearance and carefully curated content. What sets her apart? She doesn’t actually exist. The “model” is entirely artificial—planned, styled, and posted by a team who meet weekly to map out her activities, locations, and look. Designers then bring these ideas to life using AI and Photoshop.

This agency-built influencer model offers dual advantages: impeccable representation of brand values and an affordable influencer option for smaller businesses that can’t budget for celebrity endorsements.

The rise of Itana reflects a growing global trend toward AI influencers—virtual personas that combine realism with creative control. In fact, this transformation in marketing is part of a bigger movement explained in detail in The Rise of the AI Influencer: A Step-by-Step Guide on Metaverse Planet, which explores how AI tools like Leonardo AI, Midjourney, ReActor AI, and D-ID are shaping the future of digital personalities.

As AI technology evolves, these digital characters are poised to become integral in marketing—raising both opportunities and ethical questions surrounding authenticity, transparency, and the future of human influence.

🤩 Want to Earn Money Too? Here’s How You Can Create Your Own AI Influencer and Start Monetizing!

The news about Aitana López, Spain’s first AI model influencer, is captivating. Earning a staggering $\$111,000$ per month, her success demonstrates a revolutionary shift in the digital economy. If you’re inspired by this story and want to tap into the lucrative world of virtual influencing, here is a comprehensive guide on how to create and monetize your own AI model influencer.

1. Conceptualization: Defining Your AI Influencer’s Identity

Before generating a single image, you need a strong concept.

• Niche Selection: What area will your influencer specialize in? (e.g., fashion, fitness, travel, gaming, sustainability). A clear niche makes marketing easier.
• Backstory and Personality: Give your AI a compelling, consistent personality, and a fictional backstory. This makes the character relatable and engaging.
  • Example: Aitana is a “strong and determined woman” with a passion for gaming and fitness.
• Aesthetic and Style Guide: Define their visual style, including clothing, hair, favorite settings, and image filter style. Consistency is key to building a recognizable brand.

2. Creation: Bringing Your AI to Life

This involves using powerful generative AI tools.

• Image Generation Tools: Start with advanced AI art generators.
  • Midjourney & DALL-E 3: Excellent for creating high-quality, stylized, and complex images based on detailed text prompts (prompts are the instructions you give the AI).
  • Stable Diffusion: Offers more control and can be run locally, often favored by users who want to fine-tune specific features or poses.
• Prompt Engineering is Crucial: The quality of the output depends on the input. Learn to write specific prompts, including:
  • Character Details: “A 25-year-old, blonde, Brazilian fashion model named ‘Luna’…”
  • Setting & Action: “…sips coffee in a bustling Parisian cafe, wearing a vintage silk dress, with natural soft sunlight…”
  • Technical Specs: “…cinematic lighting, ultra-realistic photo, F/1.8 aperture, shot on a Canon R5.”
• Consistency Tools: Use the ‘seed’ feature in your generator (if available) to ensure the AI’s face and features remain consistent across different images.

3. Engagement: Building a Real Audience

An influencer needs followers who genuinely interact with the content.

• Platform Strategy: Instagram and TikTok are the main visual platforms. Use Instagram for high-quality, curated posts and TikTok for short, personality-driven videos (which can be created using tools like RunwayML or Synthesia for text-to-video generation).
• Authentic Content: Don’t just post ‘perfect’ photos. Post behind-the-scenes “insights” (like a ‘day in the life’ reel), captions that reflect their personality, and interact with comments.
• Community Interaction: Respond to comments and DMs as your AI character. This creates a sense of real connection.

4. Monetization: Turning Influence into Income

The high earnings come from a few key streams:

• Brand Collaborations and Sponsorships: This is the biggest money-maker. Brands want to pay for posts that promote their products.
  • How to Start: Create a professional media kit that highlights your AI’s niche, audience demographics (even if simulated initially), and engagement rate. Pitch small, relevant brands first.
• Affiliate Marketing: Partner with e-commerce sites. Your influencer posts a look, and followers click a unique link (e.g., in the bio) to buy the items, earning you a commission.
• Exclusive Content (Subscriptions): Use platforms like Patreon or Fanvue to offer behind-the-scenes content, exclusive outfits, or AI artwork of the model to subscribing fans. Aitana, for instance, earns money via a private platform like Fanvue.
• Digital Product Sales: Create and sell digital goods like clothing presets, phone wallpapers, or even unique NFT art featuring your AI influencer.

⚠️ Key Takeaway: The Human Touch

Despite being AI, the successful execution of an AI influencer requires human strategy, maintenance, and creativity. A team of human professionals (or a single, dedicated creator) is always behind the curtain, handling marketing, prompt engineering, and community management.

Are you interested in a deeper dive into “Prompt Engineering” to master the art of generating hyper-realistic images for your AI model?

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