Paris Saint-Germain (PSG) has announced a collaboration with Lionel Messi, Neymar, and Jay Chou, the most streamed artist in Asian countries on Spotify, for their new metaverse project, marking a significant move into the expanding realm of the metaverse.
The French football club, PSG, known for its recent endeavors in NFT and metaverse-focused trademarks, is now venturing into the metaverse with a unique project.
In the promotional trailer for the project, football stars Lionel Messi and Neymar unite with Jay Chou, featuring a glimpse of artwork that blends PSG’s mascot with Chou’s distinctive design style.
PSG’s Director of Collaboration, Marc Armstrong, highlighted the significance of the project, stating, “By creating a significant digital revenue stream, we were able to engage a new global audience.
” This collaboration aims to revolutionize the intersection of sports, music, art, and charity within the metaverse.
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