Gucci has entered the metaverse by partnering with the multiplayer game Roblox to establish a virtual town
In this collaboration, Gucci created a virtual garden, which attracted over 20 million visitors within the first two weeks.
The virtual space has been expanded to include a playground, cafe, and a virtual store where players can buy Gucci outfits and accessories for their avatars.
This move reflects the increasing trend of luxury brands exploring opportunities in the metaverse to engage with a digital audience and offer virtual experiences.
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