LC Waikiki’s Metaverse Attack: Transforming Customer Experiences

Turkey’s global fashion retail brand, LC Waikiki, has initiated efforts to provide meta-experiences for its customers.

LC Waikiki has revealed the initial images of its meta-store/beyond-store project developed by the in-house meta team.

In a statement, LC Waikiki expressed its goal to revolutionize online and offline shopping habits by leveraging the immersive experience potential offered by the metaverse.

Şerafettin Özer, the General Manager of Digital Transformation and Information Technologies at LC Waikiki, outlined the three main aspects of their metaverse initiatives: physical environments, digital channels, and integrated multi-channels, utilizing evolving technologies.

He emphasized that the exciting transformation would be driven both by the in-house meta team and external resources.

🛍️ LC Waikiki: A Brief Overview

LC Waikiki is a popular global Turkish ready-to-wear clothing brand that operates as a retailer with a focus on offering affordable, quality fashion for the entire family.

• Origin: The brand was initially founded in France in 1988. However, it was acquired by the Turkish company TEMA Group in 1997 and became fully Turkish-owned, based in Istanbul.
• Motto: Its well-known slogan is “Everybody Deserves to Dress Well,” emphasizing its commitment to accessible fashion.
• Global Presence: LC Waikiki has rapidly expanded into a major international chain. It operates thousands of stores across numerous countries in Europe, the Middle East, Africa, and Asia.
• Product Range: The company offers a wide range of products for men, women, teenagers, and children, including casual wear, business attire, and accessories.

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