Meta is taking a strong step into wearable AI technologies with the acquisition of Limitless. Significant signals regarding the company’s future hardware strategy are also coming to light. Here are the details:
Meta’s acquisition of Limitless stands out as a significant and timely move indicating the company’s shift towards AI-focused wearable devices. This acquisition, centered on Meta wearable AI devices, confirms the firm’s goal of creating a broader hardware ecosystem not limited to just VR headsets and smart glasses.
What is changing in Meta’s expanding AI hardware ecosystem?
Limitless CEO Dan Siroker emphasized in the acquisition announcement that Meta’s new vision centers on making a personal super-intelligence experience accessible to everyone. Joining Meta while sharing this vision suggests that more advanced wearable AI devices may emerge in the future. This partnership could contribute to making capabilities where AI models excel—such as speech-to-text and automatic summarization—a natural part of daily life.
Limitless first garnered attention with a desktop productivity software called Rewind. Rewind recorded actions performed on the computer, converting them into a searchable database accessible via artificial intelligence. The Pendant, on the other hand, offered a similar approach through a voice-focused wearable microphone. Users could recall and organize information they spoke or heard throughout the day via an AI-supported chatbot. However, privacy debates were among the points limiting the device’s widespread adoption.
Following the acquisition, the Limitless Pendant will no longer be offered for sale, but existing users will continue to receive support for at least one year. Furthermore, users will be able to access all existing features without paying subscription fees. Limitless notes that usability may vary from region to region. The fact that users have the option to export or completely delete their data shows that Meta prioritizes user control during this transition process.
One of the reasons behind Meta’s shift to this field is the reality that not everyone wants to use smart glasses. Instead, lighter, more flexible, and daily-use wearable AI devices could potentially appeal to a much wider user base. This situation is also part of a general trend in the sector. In fact, Amazon acquired a wearable AI startup named Bee in July 2025. The fact that two major technology companies are making similar strategic moves is accepted as a strong indicator that the wearable AI market will grow rapidly.
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