English luxury supercar manufacturer McLaren Automotive has announced the introduction of the McLaren Special Operations (MSO) LAB, launching a dedicated new digital community that marks the next chapter in the company’s metaverse strategy.
The luxury automaker is entering the metaverse space! The MSO is a collaborative studio of designers and engineers and is now expanding it into the digital Web3 world, not only considering the creation of the same community but also exploring the potential to push the boundaries of performance, possibility, and design.
McLaren’s design team collaborated with MSO LAB to create distinct limited-edition McLaren non-fungible tokens (NFTs), with the first limited edition launch of NFTs expected later this year.
Gareth Dunsmore, McLaren Automotive Marketing Director, stated:
“We created a new way to interact with customers and fans in the Web3 universe. McLaren Special Operations is McLaren Automotive’s in-house bespoke division, so it’s perfectly fitting for MSO LAB to be our home where we collaborate on the metaverse and push the boundaries of possibility and design regardless of physical constraints.”
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