Masquespacio, a creative design agency, has embarked on a Web3 initiative by launching a Mango clothing store specifically tailored for teenagers.
This store, situated in Mango’s ‘Metaverse world’, is designed with elements that stimulate the imagination and vision.
It conceptualizes a future intertwined with technology, offering a unique shopping experience that blends fashion with futuristic design.
Mango Metaverse World
Masquespacio’s innovative approach in designing Mango’s Metaverse store in Barcelona, Spain, focuses on creating a unique shopping experience for teenagers. Their design strategy involves displaying a multitude of clothing in unconventional yet playful ways, such as using a swimming pool ladder as a clothes rack and a laundry area mimicking a washing machine.
The store features an advanced backlit tunnel, enhancing its futuristic feel. The design employs a distinctive orange and green color scheme that embraces gender neutrality, with various imaginative features, including a mirror-like element in the dressing rooms that resonates with the Metaverse concept.
Masquespacio’s design philosophy aims to immerse young people in a world where ordinary objects are repurposed in imaginative ways, encouraging them to explore and interact with the space creatively. In line with the essence of the Metaverse, Masquespacio emphasizes, “Your dreams will come true as your mind plays with the store’s design elements.”
The space is designed not only for shopping but also for social interaction, featuring areas for teenagers to take photographs for social media. The reflective walls and ceilings are specifically tailored to provide a futuristic backdrop for these photos, enhancing the overall experience and aligning with the technological aspects of the Metaverse.
Metaverse Stores Are Getting Popular
Before 2021, the idea of a ‘Metaverse store’ might have seemed like a concept out of a science fiction novel. However, with the growing interest in emerging technologies, the reality of Metaverse stores is becoming more prevalent. Recently, the organization behind the Solana Blockchain announced the opening of a physical store in Manhattan, NY. This store, which positions itself as the first Web3-focused retail and educational space, aims to introduce people to the Solana Blockchain while offering physical, in-real-life (IRL) products.
In a similar vein, last month, Meta CEO Mark Zuckerberg announced the launch of a virtual Metaverse clothing store, where users can purchase outfits for their avatars. This store is accessible through Meta’s suite of applications, including Facebook, Instagram, and Messenger.
The youth store in Barcelona designed by Mango Masquespacio marks a significant advancement for the retail industry, particularly in its appeal to younger demographics with growing purchasing power. This initiative, along with others, underscores the potential of innovations in the Metaverse to lead to exciting developments in the future.
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