South Korean automotive giant Hyundai is pioneering in the metaverse realm among automakers by venturing into the community-based NFT market.
This move positions Hyundai alongside other major brands such as BMW, Ford, and Nissan, who have also entered the competitive metaverse space.
Hyundai is now set to showcase its unique and intriguing metaverse experience, Hyundai Mobility Adventure in Roblox, at the Auto Expo 2023, further solidifying its presence in this innovative digital domain.
Hyundai Brings New Models to Metaverse
Hyundai Motor India has introduced the Hyundai Pavilion in the Metaverse Space, set to make its inaugural appearance at the Hyundai Mobility Adventure on Roblox, coinciding with the opening of the Auto Expo 2023.
In this virtual city, Hyundai Mobility Adventure, visitors will encounter five of Hyundai’s most popular vehicle models, including the Ioniq 6, Ioniq 5, Nexo, Tucson, and Venue N Line. Additionally, the experience will provide users with the opportunity to explore Hyundai Motor Group’s innovative features, such as the Pump-to-Plug Revolution and Vehicle-to-Load Technology.
Participants will have the chance to navigate through various events and experiences, engaging with the diverse offerings within Hyundai Mobility Adventure. Those interested in this immersive experience can access Hyundai’s virtual city through Festive Square.
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