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Ford Opens Digital Studio on Metaverse

Ford Digital Studio Metaverse aims to carve out a significant space in the future narrative it presents to consumers about the brand’s world and the underlying story.

Ford Turkey, known for providing customers with the ability to explore selected Ford models wherever they are through Ford Digital Studio, is advancing its technological leadership by introducing Ford Digital Studio to the Metaverse universe, aligning with the motto “live the future today.”

Breaking new ground in the automotive industry, Ford Turkey, a pioneer in both digitalization and vehicle technologies, is venturing into the Metaverse, a recently popular attraction for technology enthusiasts due to its parallel virtual world feature.

Having elevated the customer experience with the innovative technological application “Ford Digital Studio” in 2020, Ford is now establishing the world’s first digital studio in the Metaverse universe with this groundbreaking application.

Ford Digital Studio Metaverse plays a crucial role in shaping Ford’s vision of the future in the automotive world and the narrative accompanying it. This project not only emphasizes the brand’s technological leadership but also showcases the future of the evolving automotive landscape through its design and content.

Upon entering the ground floor of Ford Digital Studio in Metaverse, visitors are greeted by Europe’s most powerful electric commercial vehicle, the E-Transit, and the iconic Ford Mustang-inspired electric SUV, Mustang Mach E.

By clicking on the vehicles, visitors can access detailed information on the website and examine AR versions by scanning QR Codes next to the vehicles on their phones.

Ford Digital Studio visitors can thoroughly explore models such as Ford Tourneo Courier, Ford Kuga, and Ford Puma. In the same area, visitors can find more detailed information about the company and the latest developments through links to Ford Turkey’s social media and website.

Additionally, online customer representatives are available for direct conversations at the welcome booth between 12:00 and 22:00 every day.

The first floor of Ford Digital Studio Metaverse features various concept areas, including “Ford Performance Corner,” offering the chance to experience the performances of Ford vehicles, and “Ford E Corner,” a hologram interaction area featuring E-Transit and a Ford charging station. On the top floor, there is an area designated for events.

Located in Decentraland, Ford Digital Studio Metaverse covers an area of 6 parcels. Visitors entering Decentraland can easily reach Ford Digital Studio Metaverse by typing “goto 33.140.”

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