The metaverse has transcended its initial perception as merely a digital playground and is now attracting the attention of automotive brands.
It’s becoming increasingly clear that the metaverse and Web3 are on a trajectory to influence various industries, including the automotive sector. Nvidia, a global leader in AI and graphics technology, forecasts that 2023 will be a pivotal year for many automotive companies to begin integrating their operations with the metaverse.
Several companies are already leveraging blockchain technology and domains linked to the metaverse. Within this digital realm, it’s quite feasible to encounter a virtual car dealership or witness virtual transactions within a company. The metaverse is emerging as a significant tool that automotive companies are expected to utilize in the years ahead.
Which Car Brands Are in Metaverse?
The Metaverse, or Web3 in a broader context, appears set to influence every facet of the automotive industry, encompassing areas such as manufacturing, product customization, community building, and brand loyalty. The brands that have already initiated their journey into this realm include:
Nissan
The Japanese automotive giant, Nissan, is among the pioneers in transitioning vehicle promotions into the metaverse. Nissan’s engagement with the metaverse extends beyond mere introductions. Recently launched car models can now be digitally explored using VR systems, offering a more immersive experience for customers.
Toyota
In Turkey, one of the early adopters of this trend was Toyota Turkey, which conducted a meeting within the metaverse.
This Toyota meeting took place in an online virtual world, incorporating elements like augmented reality, virtual reality, 3D holographic avatars, video, and various other communication tools in a closed-circuit setup. This foray of Toyota into the metaverse is also indicative of upcoming technological innovations.
Fiat
Fiat, recognized as one of the top ten automobile manufacturers globally, has launched its showroom in the metaverse.
This virtual showroom offers users the ability to closely inspect cars through a 360-degree view of each model. It also allows them to test the systems and the range of infotainment options provided by the company.
Additionally, customers have the option to customize the vehicle’s appearance and equipment based on the chosen version and extras. They can even experience driving the vehicle on a virtual track.
Ford
Ford Turkey has established the country’s first digital studio in the metaverse. Visitors to this virtual space can click on the vehicles displayed to access a website with detailed information about them.
BMW
BMW previously ventured into the NFT space by releasing a collection of engine roaring sounds, showcased in a sound museum on the OpenSea market. In recent weeks, signaling its commitment to further innovation in the metaverse, the brand has filed for a patent.
Renault
The French automaker Renault is charting a distinct course compared to other automobile companies. Instead of focusing on customer-facing initiatives, Renault is leveraging the metaverse to digitize its manufacturing and logistics processes.
This approach is creating what is termed the ‘industrial metaverse,’ aimed at enhancing transparency and efficiency in the myriad steps involved in supplying parts and manufacturing vehicles.
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