As the development of artificial intelligence continues to accelerate, various sectors are working to harness this technology to enhance user experiences. Travel sites and apps are among those leading the way.
With the rapid advancements in artificial intelligence in 2024, we are seeing the emergence of new technologies in the travel industry. Many travel sites, both in our country and globally, are leveraging AI to improve the user experience in travel. Here are some of the leading sites and the technologies they have developed.
KAYAK
Skiing is like a flight that you can book from anywhere, thanks to an improved AI-powered search engine. It has introduced a service called PriceCheck, which scans images to offer better alternatives. Additionally, it has developed another tool that uses artificial intelligence to analyze users’ past travel habits and determine the best time for their travels.
Airbnb
In addition to providing personalized AI-powered search, Airbnb strives to offer the most suitable accommodation options by prioritizing user preferences. With its newly developed AI-powered Categories feature, Airbnb aims to present users with a much wider range of options compared to traditional categories.
Penny
“Penny,” the AI-powered travel assistant developed by Priceline, offers personalized assistance for various user needs, such as hotel reservations and flight bookings. Penny also provides support for changing travel plans, checking returns, and handling refunds.
Hopper
Hopper, one of the most advanced price prediction platforms based on data analysis, recently introduced a feature called Price Freeze. This feature allows you to lock in a price and pay at a later time, enabling you to make reservations without worrying about potential price increases.
Booking.com
The world-famous hotel reservation site Booking offers deals and discounts based on users’ past searches and preferences, supported by artificial intelligence, under the name “Secret Deals.” Additionally, it has enhanced its mobile app with AI, adding new features such as real-time updates and instant booking confirmations.
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