Patrón Tequila, the renowned premium beverage brand, has announced its entry into the Decentraland Metaverse. This move marks another significant foray of Tequila into the world of the Metaverse, as Patrón brings its iconic drinks to this virtual platform.
The brand plans to enhance the Decentraland experience by offering virtual representations of its smooth summer drinks. Additionally, Patrón is set to offer an exciting opportunity for users with a chance to win a fully-funded trip to Mexico, further integrating real-world experiences with the virtual realm of Decentraland.
The Patron Tequila is in the Metaverse World!
Patrón Tequila has joined the ranks of liquor brands entering the Metaverse, marking a new addition to the growing collaborations between Metaverse platforms and alcohol brands. In this virtual venture, Patrón will feature in the Metaverse with three unique pop-up experiences.
The highlight of this collaboration is the grand prize of a luxury vacation to Punta Mita, Mexico. Patrón is set to unveil three cocktail-themed pop-up locations in the renowned Decentraland Metaverse. Each location will present a special challenge for Decentraland residents to engage with and unlock. This exclusive experience commenced on August 19 and will continue until the late hours of August 21.
In Decentraland, participants will find various tequila-based recipes designed to inspire and celebrate the essence of Patrón. The three pop-up locations, themed around Patrón cocktails – Silver and Soda, Anejo Highball, and Perfect Paloma – offer a unique engagement for visitors. By completing challenges at each pop-up, drink mixers can earn a badge associated with that specific location.
Collecting these badges opens the door to exclusive, limited edition wearables, which can be upgraded by users who complete all three missions before the deadline. Those who successfully gather all three badges will be eligible to enter a lottery. The lucky winner, along with a friend, will enjoy a luxurious travel experience to the picturesque peninsula of Punta Mita, Mexico. Additionally, the winner will receive a legendary outfit exclusive to Decentraland, adding a unique touch to this once-in-a-lifetime experience.
About the Patron
Patrón is globally recognized as one of the largest and most prestigious tequila brands. Produced in Mexico from the blue agave plant, Patrón’s tequila is crafted with meticulous attention to detail, including the manufacturing of barrels, corks, and bottles in Mexican distilleries. The brand boasts a vast community of loyal consumers worldwide and is known for its commitment to quality.
In addition to its traditional presence, Patrón has actively embraced the world of NFTs (Non-Fungible Tokens). The recent collaboration with BlockBar, resulting in the creation of the Patron en Lalique: Serie 3 NFT, represents the brand’s third venture into the NFT space.
This collaboration serves as the culmination of Patrón’s NFT initiatives leading up to its involvement in Decentraland. Notably, the NFT project features bottles crafted by a renowned French crystal glass manufacturer, further elevating the project’s prestige and exclusivity.
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