American Express, a global credit card and travel company, is venturing into NFTs (Non-Fungible Tokens) and the metaverse, as evident from recent trademark applications.
In the past weeks and months, the metaverse, synonymous with virtual reality, has witnessed an increasing number of companies exploring opportunities in this space.
American Express has now joined the ranks of companies looking to delve into the metaverse and NFT arena.
The world-famous brand enters NFTs and metaverse with its applications!
American Express has filed applications for 7 new trademarks, including the company’s name, logo, and slogans such as ”AMEX, SHOP SMALL, and MEMBERSHIP AWARDS”. These trademark applications signal the multinational payment card services company’s intention to expand into the metaverse and offer branded services in this virtual space.
Trademark attorney Michael Kondoudis, specializing in metaverse trademarks, shared this news on Twitter on Tuesday, March 15. He revealed that the applications were submitted to the U.S. Patent and Trademark Office on March 9, indicating American Express’s plans to provide NFT-powered multimedia, cryptocurrency services, virtual banking, and stock market offerings.
AMERICAN EXPRESS has filed 7 trademark applications for its logos and
▶️AMERICAN EXPRESS
▶️AMEX
▶️CENTURION
▶️SHOP SMALL
▶️MEMBERSHIP REWARDS
Indicating plans to offer
✅NFT backed multimedia
✅Cryptocurrency services
✅Virtual banking + exchange services#NFTs #Metaverse #web3 pic.twitter.com/g06qSTUDYH— Mike Kondoudis (@KondoudisLaw) March 15, 2022
Mr. Kondoudis stated in a press release: “American Express is a prominent financial brand, and brand value is crucial. American Express recognizes the potential of the Metaverse and is positioning its trademarks and branding for the virtual economy that will dominate it.”
American Express (Amex)
- Core Business: American Express is a multinational financial services corporation best known for its payment cards (credit cards, charge cards, and prepaid cards).
- Unique Position: Unlike Visa and Mastercard, Amex operates as both a card issuer (the bank that lends the money) and a card network (the system that processes the payment).
- Founding: It was founded in 1850 in the United States, originally as a freight forwarding company.
- Key Products: Amex offers a variety of cards, including the well-known Green, Gold, Platinum, and Centurion (Black) cards, which are often associated with premium rewards and customer service.
- Global Standing: Amex is one of the largest card networks globally by purchase volume, serving consumers, small businesses, and corporations worldwide.
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