Lionsgate has partnered with Runway for AI-powered film and TV production, introducing new innovations to the industry.
This collaboration marks a significant step forward in the production of films and series. By teaming up with Runway, a leader in artificial intelligence technology, Lionsgate aims to revolutionize its content creation processes. The deal will grant Runway access to Lionsgate’s extensive portfolio of movies and TV shows, enabling the development of a custom AI model based on this content. This model will offer filmmakers and directors powerful, creative tools for use during the production and editing stages.
A major change is being made in production processes with artificial intelligence
Michael Burns, Vice Chairman of Lionsgate, stated that this collaboration presents an opportunity to reduce costs and deliver more efficient solutions in content production. Burns emphasized that they view the technology provided by Runway as a valuable tool for enhancing the studio’s current operations.
Cristóbal Valenzuela, co-founder and CEO of Runway, highlighted that the partnership will empower filmmakers to tell their stories more creatively and effectively.
There is growing anticipation about how artificial intelligence will impact production processes in the future and the potential effects it will have on reducing costs.
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