World’s First Fully AR-Integrated Helmet Unveiled: Shoei GT-Air 3 Smart

Shoei, in collaboration with EyeLights, has introduced the GT-Air 3 Smart, the first motorcycle helmet to offer completely integrated Augmented Reality (AR). The helmet features a nano-OLED Head-Up Display (HUD) and a universal intercom system.

A New Standard in Rider Technology

Shoei, a brand that sets the standards in motorcycle equipment, has achieved another industry first. The company unveiled the GT-Air 3 Smart, the world’s first motorcycle helmet offering fully integrated Augmented Reality (AR). To realize this technology, Shoei partnered with France-based company EyeLights.

EyeLights’ third-generation technology, which specializes in HUD (head-up display) and Bluetooth systems, projects riding data directly into the rider’s field of view via an integrated projection system embedded in the helmet’s visor. This eliminates the need for any external, add-on hardware.

Critical Information on the HUD Screen

According to EyeLights, critical data such as speed, GPS navigation, call information, and radar warnings appear in the rider’s field of view at a distance equivalent to 3 meters. This shortens the eye’s focus time, and the company claims that reaction time can be reduced by more than 32%.

The issue of visibility in sunlight, which is the biggest problem for HUD screens, has been solved with a nano-OLED screen. This screen is stated to have Full HD resolution and remains easily readable even under direct sunlight. Riders can instantly access all information by simply looking slightly up.

Universal Intercom and Safety Features

The GT-Air 3 Smart doesn’t just stand out for its AR system. The helmet also features a built-in universal intercom system. This communication system operates in both online and offline mesh modes and is compatible with all brands of intercoms. EyeLights’ microphone with active noise cancellation support, integrated speakers, and support for Siri and Google Assistant are also included in the package. The battery life is stated to be 10 hours.

On the helmet side, Shoei’s long-standing safety standard is maintained. The model features a multi-layered AIM composite shell structure that meets DOT and ECE 22.06 certifications. While the standard GT-Air 3 weighs approximately 1.77 kg, the Smart version will be slightly heavier due to the integrated electronics, though the exact weight has not yet been disclosed. The helmet also includes Shoei’s Defogger airflow system with a QSV-2 internal sun visor, a Pinlock-compatible CNS-1C outer visor, and wide adjustable upper and chin air intakes.

Price and Market Position

The price tag was announced as $1,199. This is nearly double the cost of the standard GT-Air 3. While there are more affordable alternatives like the Sena Phantom at $499 or similarly priced competitors like the Cardo Beyond GTS, none of these models feature the integrated AR HUD technology.

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