It has been announced that the popular metaverse platform, The Sandbox, has formed a partnership with the US-based music giant Warner Music Group. This collaboration suggests that live concerts featuring world-famous artists could be hosted in the metaverse.
As the metaverse gains rapid popularity as the “future of the internet,” numerous individuals are already participating in these virtual universes. Major technology companies are swiftly increasing their investments in the metaverse and unveiling new metaverse plans regularly.
The metaverse is envisioned as a space where various real-life activities can unfold, providing people with opportunities to engage and spend time. Concerts, a beloved real-world activity, are now making their way into the metaverse, with initiatives from The Sandbox, one of the world’s most popular metaverse platforms, and the music industry giant Warner Music Group.
Live concerts on Metaverse
According to a report by TechSpot, the US-based global music giant Warner Music Group has entered into a partnership with The Sandbox, a popular metaverse platform, marking the platform’s most significant music deal to date and Warner Music Group’s first venture into the metaverse.
Through this collaboration, Warner Music Group aims to host live concerts in virtual environments, providing fans with the opportunity to connect with their favorite artists from anywhere in the metaverse. Given that Warner Music Group represents renowned artists like Bruno Mars and Ed Sheeran, the partnership is expected to bring large-scale musical events to The Sandbox.
Officials from both companies emphasized that this partnership represents a significant step in metaverse development, offering fans a more immersive and social music experience with their favorite artists. To celebrate the collaboration, The Sandbox will conduct virtual land sales in March, with these lands adjacent to the area reserved for Warner Music Group on the platform.
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