The well-known beverage brand and esports sponsor, Mtn Dew, has made its debut in the Decentraland Metaverse.
From July 14 to 17, Mtn Dew, in collaboration with PepsiCo Labs, esports giant NYXL, and the Call of Duty League (CDL), will have a significant presence in Decentraland. This event essentially serves as a live viewing party for the New York Subliners Major IV CDL tournament.
Mtn Dew to Host Live View Event!
From July 14 to 17, the MTN-branded sandbox in Decentraland will mark Mtn Dew’s inaugural event in the Metaverse, spanning four days.
Enthusiasts of MTN DEW and esports will have the opportunity to tune into the live stream of the New York Subliners Major IV tournament. Additionally, after the tournament concludes, Mtn Dew has planned a series of post-event activities for fans to partake in.
Pat O’Toole, MTN DEW Marketing Manager, expressed, “The Decentraland event is about our commitment to engage with DEW Nation in new and creative ways.
” He highlighted that MtnDew fans have consistently sought opportunities to connect with the brand, and Web3 provides innovative avenues to achieve this. O’Toole anticipates a positive response from fans, with plans for more events in the future.
The immersive NYXL experience in Decentraland won’t just revolve around the New York Subliners; it will encompass all the CDL teams in competition. Alongside the tournament, there will be a variety of engaging activations, including Dew-themed wearables and virtual mini-games.
Fans will also have the chance to win an RTFKT Clone X NFT, which qualifies them for a VIP trip to the 2022 CDL Champs tournament in Los Angeles scheduled for August.
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