KFC joins the Metaverse world

The food industry is increasingly expressing interest in the metaverse, and the latest player to step into this virtual realm is the renowned fast-food chain McDonald’s.

In an announcement that captured widespread public attention, McDonald’s revealed its plans to establish a virtual restaurant within the metaverse, marking a significant move in the evolving intersection of the food industry and the metaverse.

Notably, Yum! Brands, the parent company of well-known fast-food chains such as Taco Bell, Pizza Hut, and Kentucky Fried Chicken (KFC), has also joined the metaverse wave.

The company has filed multiple trademark applications related to metaverse products and services, including virtual food and drinks, NFTs, NFT-supported multimedia, online stores featuring virtual goods, and virtual restaurants offering both real and virtual products.

Michael Kondoudis, the spokesperson for Yum! Brands, mentioned that these trademark applications were submitted on March 25, 2022, and have been filed with the United States Patent and Trademark Office. Kondoudis further emphasized that Yum!

Brands recognizes the potential within the metaverse and aims to position its brands as leaders in the virtual economy of the metaverse.

This strategic move reflects the company’s anticipation of the transformative impact the metaverse can have on various industries, including the food sector.

🍗 What is KFC (Kentucky Fried Chicken)?

KFC (an abbreviation for Kentucky Fried Chicken) is a global American fast food restaurant chain that specializes in Southern fried chicken.

• Founder: It was founded by Colonel Harland Sanders, an entrepreneur who began selling his famous chicken during the Great Depression.
• Signature Product: The core product is its Original Recipe fried chicken, seasoned with a secret blend of 11 herbs and spices.
• Global Reach: Headquartered in Louisville, Kentucky, KFC is one of the world’s largest restaurant chains (by sales), with over 31,000 locations in 150 countries.
• Parent Company: It is a subsidiary of Yum! Brands, which also owns Pizza Hut and Taco Bell.
• History: The first KFC franchise opened in Utah in 1952, and the company was instrumental in popularizing chicken within the fast-food industry.

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