It Happened: Nike Unveils the World’s First Motorized Footwear System

Nike introduced Project Amplify, a motorized footwear system that supports leg muscles during walking and running. The new technology aims to increase performance by strengthening natural movement.
Nike has achieved a significant innovation in the field of wearable technology. The company unveiled the world’s first motor-assisted shoe system, named “Project Amplify.” Moreover, this technology is coming not for professional athletes, but for everyday users who want to run or cover longer distances with less effort.
The First Power-Assisted Sneaker Nike describes Project Amplify as a “second calf muscle.” According to the company’s statement, the system supports the natural movement of the calf and ankle muscles during running and walking, thereby enabling faster and easier strides. Amplify is optimized for users running at a speed of approximately 150-160 meters per minute. Nike partnered with the robotics technology company Dephy during the development process and tested the system on over 400 athletes. It is stated that a total of 2.4 million steps were analyzed in these tests. Project Amplify works with movement algorithms developed by the Nike Sport Research Lab and is supported by components such as a lightweight motor, a drive belt, and a rechargeable cuff battery integrated into the shoe.

According to Nike, the system is designed to be integrated into a carbon fiber-plated running shoe. Users can choose to use it with the robotic assist mode or as a classic shoe only. The bad news is that Project Amplify is not yet ready for commercial release. Nike, however, says it will go on sale in the coming years.
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