The English Premier League has recently submitted two trademark applications to the United States Patent and Trademark Office (USPTO), aligning itself with the global trend among major brands in exploring opportunities related to NFTs and the metaverse.
As numerous prominent brands are increasingly integrating NFTs and metaverse initiatives into their strategies to engage with a broader audience, the English Premier League, being one of the most widely viewed sports leagues globally, is not exempt from this trend.
The filing of these trademark applications signals the league’s intent to participate in and potentially shape developments in the evolving landscape of NFTs and the metaverse.
English Premier League Winks To Metaverse
The English Premier League has recently submitted two trademark applications to the United States Patent and Trademark Office (USPTO), marking its foray into the metaverse. Licensed trademark attorney Michael Kondoudis officially announced the Premier League’s venture into the metaverse on June 6 through his Twitter account.
The English Premier League initiated the trademark application process on June 1, 2022, and the United States Patent and Trademark Office (USPTO) has officially confirmed that the application satisfies all its requirements. This strategic move by the league signals its intention to venture into various sectors within the metaverse, including but not limited to NFTs, cryptocurrencies, digital collectibles, digital trading cards, digital art, crypto trading, and virtual footwear.
Notably, FIFA had previously submitted a similar trademark application, indicating a growing trend of sports entities entering the metaverse. According to licensed trademark attorney Michael Kondoudis, this trend is expected to continue, with an increasing number of sports assets making their presence felt in the metaverse, particularly over the next 12 months.
Manchester City, the reigning Premier League champion, has taken significant strides into the metaverse. The club has embarked on the creation of the world’s inaugural football stadium within the metaverse in collaboration with virtual reality (VR) experts from Sony.
This innovative step underscores the football club’s commitment to exploring and participating in the evolving landscape of virtual experiences.
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