Coca-Cola, the renowned soft drink manufacturer, has unveiled its latest limited-edition carbonated beverage called Y3000.
The company has taken a groundbreaking approach by utilizing neural networks to both formulate the drink’s recipe and design its packaging. Dubbed the “first futuristic flavor,” Y3000 was created through a unique collaboration between human experts and artificial intelligence.
To create the flavor profile of Y3000, Coca-Cola’s research team initially gathered data on consumer taste preferences.
This data was subsequently analyzed by an artificial intelligence system. Although the company has not yet revealed the specific flavor notes of the new drink, they have announced that Y3000 will be available in two versions: one with sugar and one without.
The avant-garde packaging design adds to the futuristic allure of the beverage. The visual elements depict the transformation and evolution of the liquid, as portrayed by shifting shapes and colors.
Utilizing a light color palette featuring shades of purple, magenta, and cyan set against a silver background, the packaging exudes a sense of futurism.
Both the packaging and the drink itself symbolize the exciting possibilities that lie at the intersection of technology and human creativity.
Coca-Cola from the future
Oana Vlad, Coca-Cola’s Senior Director of Global Strategy, commented on the innovative venture, stating that it demonstrates the transformative potential of neural networks in the beverage industry. “We aim for Coca-Cola to maintain its relevance and refreshing taste all the way to the year 3000.
To that end, we sought to envision what a future Coca-Cola might taste like and the unique experiences it could offer,” said the seasoned executive.
Further enhancing the futuristic experience, a QR code is featured on the Y3000 packaging. Scanning this code grants access to the Creations Hub, an application that uses neural networks to generate images as though they were taken in the year 3000.
Coca-Cola Y3000 will be released in limited quantities and will be available in select markets including the United States, Canada, China, as well as certain European and African countries. The launch signifies a compelling blend of technological innovation and consumer engagement, offering a glimpse into the potential future of the beverage industry.