Cheetos has made its debut in the Metaverse with a virtual reality experience titled “Chesterville,” launched in Meta Horizon Worlds. The development and management of this Metaverse world are being led by Vayner3, the Web3 consulting firm under VaynerX.
In Chesterville, players will have the unique opportunity to interact with Chester Cheetah, the mascot of the well-known crunchy corn puff snack. This event was specially developed as part of a Halloween celebration
Cheetos Enters the Metaverse with Chesterville!
The newly launched Cheetos world in the Metaverse, a celebration of Halloween, Cheetos, and virtual reality, will be exclusively available within Meta Horizon Worlds and accessible through the Meta Quest 2 virtual reality headset. In this space, Cheetos enthusiasts can engage in a game set in Chesterville, the Metaverse world dedicated to Cheetos. Players can embark on quests throughout Chesterville, accumulating points for a Mischief Meter and earning various in-game power-ups.
Some of these quests involve tasks like decorating houses with Cheetle-fied Paper Towels and smashing cheese-stuffed pumpkins of Box of Bones Cheetos mac. The primary objective in the Cheetos Metaverse is to gather enough points to gain entry to the spooky mansion atop the hill in Cheetos.
In a statement, Stacy Taffet, Senior Vice President of Marketing for Cheetos, said, “As a brand at the forefront of cultural trends and committed to innovative consumer experiences, Cheetos is excited to lead Frito-Lay into the Metaverse. We’re broadening the ways we engage with our fans and inviting them to experience Cheetos in an entirely new dimension.
This initiative marks a significant moment for both the brand and our portfolio. We are thrilled to welcome consumers into this virtual space that vividly brings to life both Chester’s personality and the core values of the Cheetos brand.”
Cheetos’ Metaverse Will Be Connected To The Real World!
The objective of the Cheetos Metaverse game is to reach the summit of the spooky mansion. Upon arriving at this point, players are presented with a significant decision. Crucially, they will vote on their favorite past flavors of Cheetos. The flavor that garners the most votes will be reintroduced to the real world for a limited time.
The flavors available for voting include Cheetos Flamin’ Hot Chipotle Ranch, Cheetos Flamin’ Hot Pepper Puffs, and Cheetos Nashville Hot snacks. Notably, the Cheetos Metaverse world will remain accessible even after Halloween, allowing players to visit the area whenever they wish.
Companies are flocking to Metaverse!
As Halloween approaches, numerous companies are shifting their focus to the Metaverse, working on experiences set to launch before the holiday. While some are exploring the realms of NFTs and the Metaverse, others are venturing into the GameFi sector.
GameFi, a recent trend, has started to eclipse traditional gaming culture. Players are now dedicating significantly more time to ‘Play-to-Earn’ mechanisms and similar models, which explains the growing interest in this direction.
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