Unprecedented Growth in ChatGPT Usage Following GPT-4o Debut!

MetaversePlanet May 22, 2024Last Updated: November 12, 2024

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Consumer demand for AI technology is on the rise, and the launch of OpenAI’s new flagship GPT-4o model has resulted in the company’s biggest surge in mobile revenue to date, even though the model is available for free on the web.

Released on May 13, GPT-4o is capable of processing text, speech, and video. Its real-time responsiveness and variety of emotional sound options make it a significantly more powerful model than its predecessors. According to new data from app intelligence firm Appfigures, this technological innovation is driving more users to switch to OpenAI’s paid subscription.

Although OpenAI has stated that GPT-4o will be available to users on its free tier, this offer does not extend to mobile users of the ChatGPT application. Instead, mobile users are required to upgrade to the $19.99 monthly subscription for ChatGPT Plus to access OpenAI’s latest release.

This strategic decision has led to increased subscription demand among mobile users, resulting in the largest revenue growth OpenAI has ever seen on mobile devices.

Appfigures reports that the net revenue of the ChatGPT mobile app increased by 22% on the day GPT-4o was launched and continued to grow in the following days. On Tuesday, net income reached as high as $900,000, almost double the app’s daily average of $491,000. (Net income figures are calculated after deducting Apple and Google commissions.)

Previously, ChatGPT’s second-largest revenue increase occurred in April, but it was much smaller, reflecting just an abnormally high income day rather than a significant jump.

The firm discovered that its ChatGPT mobile app generated $4.2 million in net revenue across both the App Store and Google Play between May 13 and May 17, marking the largest revenue growth the app has ever experienced. This surge in revenue indicates a strong consumer demand to experiment with the latest advancements in artificial intelligence on mobile devices, even if it is more expensive than a Netflix subscription.

Apple’s App Store accounted for the vast majority of this new revenue at 81%, with the U.S. being the largest market, contributing $1.8 million. Other leading countries included Germany ($282,000), the United Kingdom ($212,000), Japan ($210,000), France ($147,000), Canada ($134,000), Korea ($123,000), Brazil ($117,000), Australia ($102,000), and Turkey ($89,000).

Furthermore, the data suggests that this revenue trend is not slowing down; in fact, it indicates that it could continue or even increase.

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