{"id":6258,"date":"2023-04-02T05:23:23","date_gmt":"2023-04-02T05:23:23","guid":{"rendered":"https:\/\/metaverseplanet.net\/blog\/?p=6258"},"modified":"2025-12-30T08:05:51","modified_gmt":"2025-12-30T08:05:51","slug":"magnums-anti-metaverse-campaign","status":"publish","type":"post","link":"https:\/\/metaverseplanet.net\/blog\/magnums-anti-metaverse-campaign\/","title":{"rendered":"Magnum&#8217;s Anti-Metaverse Campaign: Preserving the Essence of Reality"},"content":{"rendered":"\n<p>Metaverse technology undeniably offers a broad spectrum of intriguing experiences. Yet, this doesn&#8217;t imply that traditional, &#8220;real-world&#8221; habits will be supplanted by virtual ones. Magnum, branding itself as the &#8220;authority of pleasure&#8221; in the ice cream domain, underscores through its latest campaign that some experiences, like the joy of eating ice cream, remain unparalleled in the metaverse.<\/p>\n\n\n\n<p>Through its #NotAvailableInTheMetaverse campaign, Magnum articulates its stance that individuals should seek out joy in both the tangible and virtual realms. The campaign features a film about Luna, a virtual avatar, who endeavors to escape the meta-universe in search of the unique pleasure offered by Magnum. Despite her efforts, Luna finds that certain real-world experiences, such as the act of biting into a Magnum ice cream, elude her in the virtual realm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"660\" height=\"281\" src=\"https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2024\/02\/Magnums-Anti-Metaverse-Campaign-Preserving-the-Essence-of-Reality.jpg\" alt=\"\" class=\"wp-image-12616\" style=\"width:750px\" srcset=\"https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2024\/02\/Magnums-Anti-Metaverse-Campaign-Preserving-the-Essence-of-Reality.jpg 660w, https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2024\/02\/Magnums-Anti-Metaverse-Campaign-Preserving-the-Essence-of-Reality-300x128.jpg 300w, https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2024\/02\/Magnums-Anti-Metaverse-Campaign-Preserving-the-Essence-of-Reality-150x64.jpg 150w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<p>This film is set to premiere at Metaverse Fashion Week, hosted in Decentraland, and will subsequently be aired on Twitch. &#8220;As a brand, we champion the pursuit of pleasure,&#8221; stated Sara Paixao, Magnum&#8217;s Global Digital Brand Manager.<\/p>\n\n\n\n<p>While acknowledging that pleasure can be encountered both offline and online, Paixao notes, &#8220;The specific joy of consuming ice cream is something that the virtual world cannot replicate at this time.&#8221;<\/p>\n\n\n\n<p>The campaign aims to motivate people to temporarily step away from the digital and immerse themselves in the tangible delight of enjoying a Magnum, highlighting that such an experience is absent in the metaverse.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Magnum #NotAvailableInTheMetaverse Film\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nIVPwLdgWSg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">You may also like this content<\/h3>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><\/ul>","protected":false},"excerpt":{"rendered":"<p>Metaverse technology undeniably offers a broad spectrum of intriguing experiences. Yet, this doesn&#8217;t imply that traditional, &#8220;real-world&#8221; habits will be supplanted by virtual ones. Magnum, branding itself as the &#8220;authority of pleasure&#8221; in the ice cream domain, underscores through its latest campaign that some experiences, like the joy of eating ice cream, remain unparalleled in &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAown96uCw:productID":"","footnotes":""},"categories":[322],"tags":[318],"class_list":["post-6258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverse1","tag-metaverse-news"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts\/6258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/comments?post=6258"}],"version-history":[{"count":0,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts\/6258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/media\/6261"}],"wp:attachment":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/media?parent=6258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/categories?post=6258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/tags?post=6258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}