{"id":5242,"date":"2022-09-17T04:12:43","date_gmt":"2022-09-17T04:12:43","guid":{"rendered":"https:\/\/metaverseplanet.net\/blog\/?p=5242"},"modified":"2025-12-30T08:21:25","modified_gmt":"2025-12-30T08:21:25","slug":"chipotle-mexican-grill-unveils-new-flavor-on-metaverse","status":"publish","type":"post","link":"https:\/\/metaverseplanet.net\/blog\/chipotle-mexican-grill-unveils-new-flavor-on-metaverse\/","title":{"rendered":"Chipotle Mexican Grill Unveils New Flavor on Metaverse"},"content":{"rendered":"\n<p><strong>Chipotle Mexican Grill, the restaurant chain, debuted its latest menu addition, Garlic Guajillo Steak, in the metaverse on Roblox before introducing it in the real world.<\/strong><\/p>\n\n\n\n<p>Touting itself as the first restaurant brand to launch a new menu item in the metaverse, Chipotle extended an invitation to everyone to visit its simulator on <strong><em><a href=\"https:\/\/metaverseplanet.net\/blog\/tag\/roblox\/\" data-type=\"post_tag\" data-id=\"161\">Roblox<\/a><\/em><\/strong> to try the product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"830\" height=\"620\" src=\"https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2022\/09\/The-first-try-of-the-new-flavor-is-on-the-metaverse.webp\" alt=\"Chipotle Mexican Grill Unveils New Flavor on Metaverse\" class=\"wp-image-5243\" srcset=\"https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2022\/09\/The-first-try-of-the-new-flavor-is-on-the-metaverse.webp 830w, https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2022\/09\/The-first-try-of-the-new-flavor-is-on-the-metaverse-300x224.webp 300w, https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2022\/09\/The-first-try-of-the-new-flavor-is-on-the-metaverse-768x574.webp 768w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><figcaption class=\"wp-element-caption\">Chipotle Mexican Grill Unveils New Flavor on Metaverse<\/figcaption><\/figure>\n\n\n\n<p>In the simulator, visitors were shown how to prepare the Garlic Guajillo Steak by a digital version of Chipotle&#8217;s head chef, Nevielle Panthaky. Users in the simulator followed the chef&#8217;s instructions to prepare the product.<\/p>\n\n\n\n<p>To further engage with the audience, 100,000 Roblox players who tried the new product in the metaverse on September 13-14 were rewarded with a free code, allowing them to enjoy the Garlic Guajillo Steak in real life.<\/p>\n\n\n\n<p>Additionally, those who successfully completed the cooking training in the simulator were awarded the in-game currency, Burrito Bucks2.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Chipotle Grill Simulator on Roblox\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_-YUPhl4IKI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">You may also like this content<\/h3>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><\/ul>","protected":false},"excerpt":{"rendered":"<p>Chipotle Mexican Grill, the restaurant chain, debuted its latest menu addition, Garlic Guajillo Steak, in the metaverse on Roblox before introducing it in the real world. Touting itself as the first restaurant brand to launch a new menu item in the metaverse, Chipotle extended an invitation to everyone to visit its simulator on Roblox to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":15376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAown96uCw:productID":"","footnotes":""},"categories":[322],"tags":[318],"class_list":["post-5242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverse1","tag-metaverse-news"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts\/5242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/comments?post=5242"}],"version-history":[{"count":0,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts\/5242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/media\/15376"}],"wp:attachment":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/media?parent=5242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/categories?post=5242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/tags?post=5242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}