{"id":3886,"date":"2022-05-31T03:10:44","date_gmt":"2022-05-31T03:10:44","guid":{"rendered":"https:\/\/metaverseplanet.net\/blog\/?p=3886"},"modified":"2025-12-30T08:36:17","modified_gmt":"2025-12-30T08:36:17","slug":"new-development-on-nikes-nfts-and-metaverse-project","status":"publish","type":"post","link":"https:\/\/metaverseplanet.net\/blog\/new-development-on-nikes-nfts-and-metaverse-project\/","title":{"rendered":"New development on Nike&#8217;s NFTs and metaverse project"},"content":{"rendered":"\n<p>RTFKT, Nike&#8217;s Web3 division overseeing <strong><em><a href=\"https:\/\/metaverseplanet.net\/blog\/nfts-blog-and-news\/\" data-type=\"category\" data-id=\"68\">NFT<\/a><\/em><\/strong> and metaverse projects, has revealed the acquisition of the dotswoosh.eth domain name on the Ethereum ENS network.<\/p>\n\n\n\n<p>Ethereum stands out as a preferred platform for various significant projects, including those undertaken by major companies. RTFKT, as part of Nike&#8217;s <strong><em><a href=\"https:\/\/metaverseplanet.net\/blog\/web3-blog-and-news\/\" data-type=\"category\" data-id=\"131\">Web3<\/a><\/em><\/strong> initiatives, secured the dotswoosh.eth domain for approximately $35,000 (equivalent to 19.72 ETH).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2023\/12\/New-development-on-Nikes-NFTs-and-metaverse-project-1024x627.jpg\" alt=\"\" class=\"wp-image-9763\" srcset=\"https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2023\/12\/New-development-on-Nikes-NFTs-and-metaverse-project-1024x627.jpg 1024w, https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2023\/12\/New-development-on-Nikes-NFTs-and-metaverse-project-300x184.jpg 300w, https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2023\/12\/New-development-on-Nikes-NFTs-and-metaverse-project-768x470.jpg 768w, https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2023\/12\/New-development-on-Nikes-NFTs-and-metaverse-project-150x92.jpg 150w, https:\/\/metaverseplanet.net\/blog\/wp-content\/uploads\/2023\/12\/New-development-on-Nikes-NFTs-and-metaverse-project.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This acquisition brings Nike&#8217;s total Ethereum Name Service (ENS) domain count to 10, aligning with its commitment to Web3 initiatives in the metaverse and NFT space. Nike&#8217;s purchase of RTFKT in late 2021 further emphasizes its focus on metaverse and NFT endeavors.<\/p>\n\n\n\n<p>While Nike hasn&#8217;t provided specific details on the purpose of this domain acquisition, speculations on Twitter suggest potential use for publishing ENS subdomains in the future.<\/p>\n\n\n\n<p>Nike might allow owners of specific NFTs or other assets to register an ENS subdomain under dotswoosh.eth. Notably, Nike recently introduced its first Ethereum NFT sneaker, the RTFKT x Nike Dunk Genesis CryptoKicks.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">You may also like this content<\/h3>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><\/ul>","protected":false},"excerpt":{"rendered":"<p>RTFKT, Nike&#8217;s Web3 division overseeing NFT and metaverse projects, has revealed the acquisition of the dotswoosh.eth domain name on the Ethereum ENS network. Ethereum stands out as a preferred platform for various significant projects, including those undertaken by major companies. RTFKT, as part of Nike&#8217;s Web3 initiatives, secured the dotswoosh.eth domain for approximately $35,000 (equivalent &hellip;<\/p>\n","protected":false},"author":1,"featured_media":9762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAown96uCw:productID":"","footnotes":""},"categories":[322,309],"tags":[318,316],"class_list":["post-3886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverse1","category-web3new","tag-metaverse-news","tag-nft"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts\/3886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/comments?post=3886"}],"version-history":[{"count":0,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts\/3886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/media\/9762"}],"wp:attachment":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/media?parent=3886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/categories?post=3886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/tags?post=3886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}