{"id":3650,"date":"2022-04-30T03:58:57","date_gmt":"2022-04-30T03:58:57","guid":{"rendered":"https:\/\/metaverseplanet.net\/blog\/?p=3650"},"modified":"2025-12-30T08:36:51","modified_gmt":"2025-12-30T08:36:51","slug":"the-astonishing-value-of-nikes-virtual-shoe-on-metaverse","status":"publish","type":"post","link":"https:\/\/metaverseplanet.net\/blog\/the-astonishing-value-of-nikes-virtual-shoe-on-metaverse\/","title":{"rendered":"The Astonishing Value of Nike’s Virtual Shoe on Metaverse"},"content":{"rendered":"\n

The renowned athletic apparel brand Nike has entered the Metaverse, the popular virtual entertainment space of recent days<\/strong>. The new generation Nike-branded virtual shoes, with a hefty price tag, have become the center of attention for users.<\/p>\n\n\n\n

Metaverse, Facebook’s ‘virtual world’ application, which has been the subject of numerous news and speculations since its entry into the market, is making headlines again.<\/p>\n\n\n\n

Sportswear brand Nike has made its mark in the Metaverse<\/a><\/em><\/strong> with its virtual product “Nike Dunk Genesis Cryptokicks.” To own these shoes, of which 20,000 were made available, users need to invest “$186,000.”<\/p>\n\n\n\n

The price set by Nike for this collaboration with virtual shoe designer RTFKT has drawn reactions from users. However, some users have spent over “$14 million” in total to own these “virtual shoes” so far.<\/p>\n\n\n\n

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A KIND OF INVESTMENT TOOL<\/h2>\n\n\n\n
\"The<\/figure>\n\n\n\n

Virtual shoe designer RTFKT stated in a statement that customers purchasing the product will be able to increase the value of their shoes through tasks they perform in the Metaverse.<\/p>\n\n\n\n

The Metaverse allows users to engage with a wide range of virtual products.<\/p>\n\n\n\n

On the other hand, it was noted that Nike was not the first sneaker manufacturer to enter the Metaverse world. In December, Adidas made its way into the Metaverse, causing a lot of buzz in this futuristic space.<\/p>\n\n\n\n

\ud83d\udc5f Nike, Inc.: A Brief Overview <\/h2>\n\n\n\n

Nike, Inc.<\/strong> is an American multinational corporation and the world’s largest supplier of athletic shoes and apparel<\/strong>, and a major manufacturer of sports equipment.<\/p>\n\n\n\n