{"id":34661,"date":"2025-11-22T14:03:26","date_gmt":"2025-11-22T14:03:26","guid":{"rendered":"https:\/\/metaverseplanet.net\/blog\/?p=34661"},"modified":"2025-12-30T07:54:50","modified_gmt":"2025-12-30T07:54:50","slug":"apples-vision-air-project-stalled-by-samsung","status":"publish","type":"post","link":"https:\/\/metaverseplanet.net\/blog\/apples-vision-air-project-stalled-by-samsung\/","title":{"rendered":"Apple’s Vision Air Project Stalled by Samsung"},"content":{"rendered":"\n

Samsung<\/strong> has stopped the production of the low-cost micro-OLED screens<\/strong> required for Apple’s<\/a><\/em><\/strong> lighter and more affordable Vision Air<\/strong> headset. Here are the details…<\/p>\n\n\n\n

The glass-based micro-OLED G-VR panel<\/strong> developed by Samsung for Apple has now been removed from the production phase. This new change creates a significant obstacle<\/strong> for Apple’s long-rumored Vision Air project<\/strong>.<\/p>\n\n\n\n

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A Change in Strategy<\/h2>\n\n\n\n
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For those who missed it, G-VR technology<\/strong>, with its glass-based micro-OLED structure, would have made it possible to develop a more affordable model<\/strong> compared to the Vision Pro<\/a><\/em><\/strong>. It is reported that Apple has suspended<\/strong> this project, and Samsung’s decision may be linked to this halt in production.<\/p>\n\n\n\n

At the root of the change in Apple’s strategy lies the Vision Pro’s high price<\/strong> and limited market impact. There is also the competitive pressure<\/strong> created by the Galaxy XR<\/a><\/em>‘s $1,800 price tag<\/strong> in the company’s product planning. Similarly, the fact that the Vision Pro cannot reach mass audiences at the $3,499 price level<\/strong> is causing Apple to re-evaluate the feasibility of a lower-cost XR device<\/strong>.<\/p>\n\n\n\n

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Focus Shifts to Smart Glasses<\/h2>\n\n\n\n

According to the latest information, Apple will take a step back in the VR\/AR headset segment<\/strong> and direct its focus toward AI-supported smart glasses<\/strong>. The first model without a screen<\/strong> is expected to be released in 2026<\/strong>, followed by a more advanced version in 2027<\/strong>.<\/p>\n\n\n\n

Although the cancellation<\/strong> of Samsung’s G-VR project eliminates the possibility of a more affordable Vision Air in the short term, it appears that Apple wants to open a new page for the XR ecosystem<\/strong>. This restructuring process signifies a noteworthy transformation in both the company’s hardware strategy<\/strong> and long-term product planning<\/strong>.<\/p>\n\n\n\n

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