{"id":22537,"date":"2025-05-06T10:16:40","date_gmt":"2025-05-06T10:16:40","guid":{"rendered":"https:\/\/metaverseplanet.net\/blog\/?p=22537"},"modified":"2025-12-29T10:48:20","modified_gmt":"2025-12-29T10:48:20","slug":"the-tap-to-earn-era-is-over-a-new-phase-in-web3-games","status":"publish","type":"post","link":"https:\/\/metaverseplanet.net\/blog\/the-tap-to-earn-era-is-over-a-new-phase-in-web3-games\/","title":{"rendered":"The tap-to-earn era is over: a new phase in Web3 games"},"content":{"rendered":"\n

Telegram-based Web3 games<\/strong> are leaving the unsustainable tap-to-earn<\/strong> model behind and evolving into social<\/strong>, fun<\/strong>, and interactive experiences<\/strong>. Notcoin<\/a><\/em><\/strong>, one of 2024\u2019s most prominent Web3 gaming<\/strong> projects, has declared that the tap-to-earn<\/strong> genre has \u201cprobably died\u201d as Web3 games<\/strong> shift toward more engaging formats.<\/p>\n\n\n\n

During Dubai\u2019s Token2049<\/strong> event, Notcoin co-founders Sasha and Vladimir Plotvinov, alongside NotGames\u2019 Head of Design and Product Uliana Salo, spoke with Metaverseplanet<\/strong><\/strong> about the state of Telegram-based Web3 games<\/a><\/em><\/strong>. Vladimir explained that developers are exploring new genres because tap-to-earn<\/a><\/em><\/strong> players quickly lose interest.<\/p>\n\n\n\n

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\u201cYou\u2019ll see different types of games because tap-to-earn<\/strong> games have probably died; they\u2019re not sustainable<\/strong>,\u201d he said.<\/p>\n<\/blockquote>\n\n\n\n

In 2024, Notcoin<\/strong> became one of Telegram\u2019s most popular tap-to-earn<\/strong> titles, attracting over 30 million users within three months of launch. In a previous interview, Sasha attributed this growth to the game\u2019s ability to \u201csolve\u201d the challenge of onboarding Telegram users into crypto.<\/p>\n\n\n\n

As Telegram games<\/strong> boomed in 2024, players would \u201cfarm\u201d tokens in one project and then move on to the next. Sasha told Metaverseplanet<\/strong>:<\/p>\n\n\n\n

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\u201cUsers who come just to farm tokens are motivated only by earning. But in games, it\u2019s more about having fun, playing with friends, and being part of a group.\u201d<\/p>\n<\/blockquote>\n\n\n\n

She noted that the first wave of Telegram games<\/strong> lacked this social<\/strong> element, though she believes Web3<\/strong> still has a vital role in the platform\u2019s gaming ecosystem.<\/p>\n\n\n\n

Sasha added that Telegram games<\/strong> are now moving away from pure token farming<\/strong> models. In these new experiences, the Web3 economy<\/strong> becomes an \u201cadd-on\u201d rather than the core value proposition. However, she cautioned that this transformation may take time\u2014Telegram does not yet have \u201creal games,\u201d but she remains optimistic about the future.<\/p>\n\n\n\n

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How is AI improving Web3 game development?<\/h2>\n\n\n\n
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Vladimir told Metaverseplanet<\/strong> that AI<\/strong> and Telegram are making it easier for Web3 developers<\/strong> to create games. He noted that AI<\/strong> tools help developers write code more quickly and efficiently:<\/p>\n\n\n\n

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\u201cIt saves time<\/strong>. My delivery speed has increased. I write code faster than usual because I save time on other routine tasks.\u201d<\/p>\n<\/blockquote>\n\n\n\n

However, he emphasized the need for caution when using AI<\/strong> in projects:<\/p>\n\n\n\n

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\u201cYou must be very careful and have the expertise and experience to understand how the API works, how components connect, and how it will scale under heavy user loads.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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Telegram Web3 games set for exponential growth<\/h2>\n\n\n\n
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Despite the belief that tap-to-earn<\/strong> is dead, when asked whether Telegram\u2019s Web3 gaming<\/strong> sector will continue to grow, Salo pointed to platforms like WeChat<\/strong> and Facebook<\/strong>\u2014which already boast their own gaming ecosystems\u2014as proof of the opportunity:<\/p>\n\n\n\n

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\u201cWe\u2019re fortunate to have a platform similar to WeChat and Facebook with an existing game ecosystem, and that\u2019s a huge market. Our user base is effectively the same size.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Salo acknowledged that Telegram\u2019s gaming scene currently lacks major publishers and investor funding but expects exponential growth<\/strong>. She added that the goal is to reach a point where players play not just to earn tokens but \u201cbecause it\u2019s fun<\/strong>\u201d:<\/p>\n\n\n\n

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\u201cWe\u2019re trying to capture that feeling of fun<\/strong> that emerges when people do something for themselves, not just for money.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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