{"id":17580,"date":"2024-06-27T08:56:40","date_gmt":"2024-06-27T08:56:40","guid":{"rendered":"https:\/\/metaverseplanet.net\/blog\/?p=17580"},"modified":"2026-01-23T10:39:51","modified_gmt":"2026-01-23T10:39:51","slug":"the-first-advertisement-made-with-openais-sora-tool-has-been-published","status":"publish","type":"post","link":"https:\/\/metaverseplanet.net\/blog\/the-first-advertisement-made-with-openais-sora-tool-has-been-published\/","title":{"rendered":"The First Advertisement Made with OpenAI&#8217;s Sora Tool Has Been Published"},"content":{"rendered":"\n<p>The world-famous toy store chain Toys R Us published an advertisement created using OpenAI&#8217;s Sora tool.<\/p>\n\n\n\n<p>Artificial intelligence technologies are increasingly being used in marketing activities, and this trend is expected to grow in the future. The first advertisement produced with Sora, OpenAI&#8217;s video creation tool that is not yet available to the public, marks a significant change in this regard. Developed by the advertising agency Native Foreign, the ad tells the story of the company&#8217;s founder, Charles Lazarus, who established Toys R Us. In the ad, we see a young Lazarus alongside Geoffrey the Giraffe, the brand&#8217;s mascot, brought to life with artificial intelligence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Here is the first advertisement made with Sora<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Origin of Toys\u201cR\u201dUs: Brand Film Teaser | Toys&quot;R&quot;Us\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/F_WfIzYGlg4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>According to the statement made by Toys R Us, the advertisement was produced by Kim Miller Olko, Head of Toys R Us Studio, and directed by Nik Kleverov, founder and creative director of Native Foreign. It was created in a few weeks and published at the 2024 Cannes Lions Festival.<\/p>\n\n\n\n<p>OpenAI opened its artificial intelligence tool, Sora, to a small number of content producers and companies last February. Access to Sora is still closed to the public, as the company continues to conduct &#8220;red-team&#8221; work. Possible vulnerabilities of this feature will be examined and feedback will be provided before its public release.<\/p>\n\n\n\n<p>OpenAI has previously introduced its text-to-video creation tool to filmmakers. At the 2024 Tribeca Film Festival, only short films produced with Sora were showcased.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"javascript:void(0)\"><\/a>You may also like this content<\/h3>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><\/ul>","protected":false},"excerpt":{"rendered":"<p>The world-famous toy store chain Toys R Us published an advertisement created using OpenAI&#8217;s Sora tool. Artificial intelligence technologies are increasingly being used in marketing activities, and this trend is expected to grow in the future. The first advertisement produced with Sora, OpenAI&#8217;s video creation tool that is not yet available to the public, marks &hellip;<\/p>\n","protected":false},"author":1,"featured_media":14922,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAown96uCw:productID":"","footnotes":""},"categories":[332],"tags":[335,65],"class_list":["post-17580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-information","tag-ai-news","tag-chatgpt-news-and-content"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts\/17580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/comments?post=17580"}],"version-history":[{"count":1,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts\/17580\/revisions"}],"predecessor-version":[{"id":40618,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/posts\/17580\/revisions\/40618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/media\/14922"}],"wp:attachment":[{"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/media?parent=17580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/categories?post=17580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metaverseplanet.net\/blog\/wp-json\/wp\/v2\/tags?post=17580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}