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With Amazon’s artificial intelligence tool, sellers can create eye-catching product images

Amazon has unveiled a new beta feature, leveraging the power of artificial intelligence, that enables sellers to craft AI-generated visual backgrounds for their products.

The influence of artificial intelligence is undeniable across various sectors, ranging from e-commerce to education and from gaming to brick-and-mortar retail. Stepping into this realm, Amazon’s latest offering provides sellers and advertisers an innovative way to fashion AI-crafted visuals for their product listings. This tool is described by the company as a generative AI solution, aimed at bypassing creative hurdles and enhancing advertisement efficiency.

Amazon envisions this feature as a fresh alternative to the traditional product images set against bland white backgrounds. The company assures that the utilization process is straightforward and doesn’t demand any specialized skills.


An illustration provided gives a glimpse of the AI tool’s capability. While it can transform a lackluster backdrop into something appealing, there’s a quirky side too: a simple fork, for instance, can end up resembling a character straight out of a Marvel comic. Thus, while the background enhancements are commendable, tweaks might be needed when it comes to the portrayal of some objects.

To employ this tool, users can pinpoint products in the Amazon Advertising Console, hit “Create”, and then pick from an assortment of visual designs that are generated almost instantaneously. Additionally, users have the latitude to modify images using concise text commands, with the system promptly churning out varied renditions.

In recent developments, Amazon rolled out an AI-powered feature in September that drafts text descriptions for product listings. Furthermore, an update earlier this summer introduced AI-driven summaries of product reviews. These ventures clearly signify Amazon’s growing investment in AI-driven solutions.

While this feature is currently available to a select group, Amazon plans to broaden its accessibility in the future.


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